LOGOS ETLV

ANALYzing logos

BRAINSTORMING

What is a logo ?What is the use of a logo ?

BRAINSTORMING

a logo is an image or icon that symbolizes / represents a business

BRAINSTORMING

What is a brand ?What is the use of a brand ?

BRAINSTORMING

the 7 kinds of logos

Link the following logos to their category

Astract mark / Combination mark / Emblem logo / Lettermark / Mascot logo / Pictorial mark / Wordmark

the 7 kinds of logos

Link the following logos to their category

the 7 kinds of logos

LOGOS

They are all a combination of typography and images, but each type of logo gives their brand a different feel. And since the logo is the first thing customers see, brands want to make sure that they will recognise them immediately.

1 - MONOGRAM LOGOS or LETTERMARKS

logos that consist of letters,usually brand initials.→ Famous businesses with rather long names, with 2 or 3 words to remember, turn their initials into a brand and a logo. Can you name 4 examples ?

2 - WORDMARKS or LOGOTYPES

a wordmark or logotype is a font-based logo that focuses on a company’s name alone. → Think about Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example of this. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition. → typography will be an important decision. Can you name 4 examples ?

3 - PICTORIAL MARKS or LOGO SYMBOL

A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird... → the mark alone is instantly recognizable. → The biggest thing to consider is what image to choose. This is something that will stick with the company its entire existence. Can you name 4 examples ?

4 - ABSTRACT LOGO MARK

An abstract mark is a specific type of image logo. → it’s an abstract geometric form that represents your business. abstract marks condense your brand into a single image. → Abstract logos allow you to create something truly unique → Through color and form, you can create the meaning you want and cultivate emotion around your brand. → ex :the Nike swoosh symbolizes movement and freedom. Can you name 4 examples ?

5 - MASCOTS

Mascot logos are logos that show an illustrated character. Often colorful, sometimes cartoonish, and most of the time fun, the mascot logo is a great way to create your very own brand spokesperson / character. Can you name 4 examples ?

6 - COMBINATION MARK

A combination mark is a logo made of a combined wordmark or lettermark + a pictorial mark, abstract mark, or mascot. Combination marks make sure that you associate the name with the image. → Some well-known combination mark logos include Doritos, Burger King and Lacoste. Can you name 4 examples ?

7 - THE EMBLEM

An emblem logo consists of words or letters inside a symbol or an icon, These logos tend to have a traditional appearance about them that can make a strong impact. → They are often the go-to choice for many schools, organizations or government agencies. → The auto industry is also very fond of emblem logos. Can you name 4 examples ?

let's learn some vocabulary

- symbolizes the brand's name - repeats the shape of the headphones

headphones, earphones and speakers

16-24-years-old

the letter “b” in white color

Beats

expensive

11-45 years-old with a greater emphasis on teens to cultivate long-term customers

- motion, speed, and success (a checkmark). inspired by the wings of the Greek goddess of victory, Nike

athletic footwear, apparel, equipment and accessories and services for sports and fitness activities

Nike

a swoosh

expensive

two bold interlaced “C”s that mirror each other

women aged 18-50, with an annual income level of $100,000 or higher

Fashion, Fragrance, Beauty, Watches, Fine Jewelry

The double CC is commonly known to stand for ‘Coco Chanel.’

expensive

Channel

- knowledge (// Adam & Eve) - the falling fruit that led Newton to the concept of gravity

mainly younger to middle aged consumers,

iPhone, Mac, iPad, and Wearables, Home and Accessories. - software platforms -services

expensive

Apple

a bitten apple

7 - THE EMBLEM

7 - THE EMBLEM

Can you guess the meaning of colors ?