FORWARD LADIES

Forward Ladies

Marketing, SEO, and Social Media

Summary

Sharing a different approach to the current FL marketing strategy. We'll use data and digital tools to boost the brand and re-engage existing clients as well as attract more. We'll highlight ways to showcase the true value and uniqueness of FL, engage clients, and boost growth. By creating great content, and showcasing client experiences, and reviews, we'll be able to achieve clear, impressive results. Let's work together to enhance the brand's visibility and achieve real success in today's ever-changing business world.

• Empowering women to realise their leadership potential
• Championing women-owned & women-led businesses globally across all industries.
• Using 10% of membership purchased to fund girls’ educations

BUT where is it?!

YouTube Content is great!

FL content is great, but it‘ll engage much more if it’s being seen by todays people.

‘Content is king, but distribution is queen and she wears the pants.’

- Jonathan Perelman, Buzzfeed

1. The Problem

The current issue with the current marketing strategy outlined.

Website stats

88.5%

of people leave the website due to the slow loading of the website

Social media fun facts

57%

86%

of Tik Tok users are females, and 43% are males.

of businesses on Facebook make use of its advertising platform!

49.3%

27%

of the world’s population sees Facebook ads.

of Instagram’s audience consists of females and 50.7% males

List / process

We are visual beings

Narrative beings

Social beings

Digital beings

We avoid being part of the content overload in the digital world. Less context, more visuals.

Interactive elements need to be shouted about. We love to be social and see social.

We tell thousands and thousands of stories. ⅔ of our conversations are stories. Case studies is key.

More visual content, less text. Leaders simply do not have the time to read online while working.

Pre Strategy

• Less content, more imagery and punchy text.
• Different content for each platform.
• Measure, analyse, optimise, engage.
• Case studies! Shout from rooftops.
• Great women in business have used FL and now its time to show them why they should continue using FL 🙃​

• Post more reels and video content
• Post at right times through the day
• Plan and automate posting as much as possible.
• Engage with users on each platform
• Target the right audience.
• Use the right images

Reels

Turn amazing videos like these in short clips/reels and use as part of ad campaigns and posts regularly.

Question...

Conclusions

Working with you, we will draft up a plan for each platform with a clear outline of what the goals are and at the end of every week, we measure and optimise.

I will work with the right people on the team to fix the website and any current issues to ensure that all the marketing efforts are not futile once users land on the website.

Call to actions on the website need to be clear. Buttons sometimes lead users in a loop or to irrelevant landing pages. This engagement is important as this is where we ensure returning visitors will actually engage with the site.

‘Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.’-Erik Qualman

Don’t forget to publish!

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