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Starbucks Marketing Philosophie
ANDREA COSME VARELA
Created on August 29, 2023
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Transcript
STARBUCKS
the 6 marketing philosophies of the brand.
PRODUCTION CONCEPT
PRODUCT CONCEPT
SELLING CONCEPT
MARKETING CONCEPT
SOCIETAL MARKETING CONCEPT
HOLISTIC MARKETING CONCEPT
By: Andrea Cosme Varela
Production concept
Starbucks maintains consistency in the quality of its products and operational efficiency in the production and distribution of its coffees and food items. It ensures consistent product availability in all its shops; this is a key factor.
HOLISTIC MARKETING CONCEPT
Starbucks strives to provide a consistent experience from the moment customers enter a shop to the moment they enjoy their drink. This includes music, ambience, customer service and product presentation.
SOCIETAL MARKETING CONCEPT
Starbucks has also demonstrated commitment to this philosophy. Its focus on ethical coffee sourcing, environmental sustainability and community initiatives reflect its interest in the well-being of society at large.
PRODUCT CONCEPT
Starbucks already embraces this philosophy by emphasizing the quality of its products. Continuously innovating unique, high-quality beverages and food offerings, as well as introducing new items, keep customers excited and engaged.Starbucks must remain relevant to the customer in order to grow in these markets, and its management teams
must have the freedom to operate within its overall framework to adapt the shop format, introduce the product mix and local pricing. target the needs, lifestyles and tastes of each individual market/community.
SELLING CONCEPT
Starbucks promotes special offers, such as seasonal promotions or discounts to attract more consumers to its shops. However, given that Starbucks tends to focus more on experience than on aggressive sales, this philosophy could play a more limited role in its strategy.
MARKETING CONCEPT
Starbucks has adopted this philosophy to a large extent. Its focus on customer experience, personalisation of beverages and creation of welcoming spaces has contributed to establishing long-term relationships with its consumers.