Digital marketing guide

DIGITAL MARKETING Guide

Understanding Digital Marketing

SET GOALS

• Start by asking yourself, “What problem am I trying to solve?” This will help you determine the most effective digital marketing strategy for your needs. Lack of connections to or relationships with customers or others in the community.
• Not enough people know about your brand. . Your goal might be to build brand awareness.The lack of ability to sell products online or the need to increase online sales.

Develop buyer personas

• Clearly define your digital target by getting to know your audience.
• Start developing avatars by thinking about who your customers are and then grouping them into three or four buckets.
• What content will entice your personas to keep visiting your website or to engage in social media?

WATCH YOUR COMPETITION

• Remember that your competitors are not just those who offer an identical product or service. You can think of your competition as the brands who offer the same products or services you do.
• Search for a few key terms related to your industry and note where each brand ranks on the results page.
• Explore each of your competitor’s website, sign up for their newsletter, and follow them on social media.
• Ask your customers what they think your rivals do well and what they love about brands in other sectors too.

KNOW YOUR BRAND

• Your brand is how and why your customers choose you over your competitors. You can think of your brand as your company’s personality, and it is something worth clearly defining.
• What do you stand for? What are your strongest character traits?

Thanks