significado de colores

SIGNIFICADO DE COLORES

BLANCO

AMARILLO

NEGRO

NARANJA

PÙRPURA

VERDE

Se le asocia con la frescura y la limpieza porque es el color de nieve. En la promoción de productos de alta tecnología, el blanco puede utilizarse para comunicar simplicidad. Es un color apropiado para organizaciones caritativas. Por asociación indirecta, a los ángeles se les suele representar como imágenes vestidas con ropas blancas.

BLANCO

Pérdida de peso, productos bajos en calorías y los productos lácteos

Representa el entusiasmo, la felicidad, la atracción, la creatividad, la determinación, el éxito, el ánimo y el estímulo. Es un color que encaja muy bien con la gente joven, por lo que es muy recomendable para comunicar con ellos. Color cítrico, se asocia a la alimentación sana y al estímulo del apetito.

NARANJA

Es muy adecuado para promocionar productos alimenticios y juguetes

Representa la alegría, la felicidad, la inteligencia y la energía. Con frecuencia se le asocia a la comida. El amarillo puro y brillante es un reclamo de atención, por lo que es frecuente que los taxis sean de este color en algunas ciudades. Es conocido que los bebés lloran más en habitaciones amarillas. no es recomendable para promocionar productos caros, prestigiosos o específicos para hombres.

AMARILLO

El a. claro representa inteligencia, originalidad y alegría.

Es fuego y sangre, por lo que se le asocia al peligro, la guerra, la energía, la fortaleza, la determinación, así como a la pasión, al deseo y al amor. Eleva la presión sanguínea. En publicidad se utiliza el rojo para provocar sentimientos eróticos. El rojo es el color para indicar peligro por excelencia

ROJO

Es adecuado para anunciar coches motos, bebidas energéticas, juegos, deportes y actividades de riesgo.

Se asocia a la realeza y simboliza poder, nobleza, lujo y ambición. Sugiere riqueza y extravagancia. Hay encuestas que indican que es el color preferido del 75% de los niños antes de la adolescencia. El púrpura representa la magia y el misterio.

PURPURA

El púrpura oscuro evoca melancolía y tristeza. Puede producir sensación de frustración.

Representa la lealtad, la confianza, la sabiduría, la inteligencia, la fe, la verdad y el cielo eterno. Es muy adecuado para presentar productos relacionados con la limpieza (personal, hogar o industrial).

AZUL

Se debe evitar para productos alimenticios y relacionados con la cocina en general, porque es un supresor del apetito.

Es típicamente masculino, muy bien aceptado por los hombres, por lo que en general será un buen color para asociar a productos para estos.

El verde es el color de la naturaleza por excelencia. Representa armonía FAMILIAR, crecimiento, exuberancia, fertilidad y frescura.El verde oscuro tiene también una correspondencia social con el dinero. El verde sugiere estabilidad y resistencia.

VERDE

Ideal para promocionar productos de jardinería, turismo rural, actividades al aire libre o productos ecológicos.

El negro representa poder, elegancia, formalidad, muerte y misterio. Se asocia al miedo. También autoridad, fortaleza, intransigencia, prestigio y la seriedad. Es conocido el efecto de hacer más delgado a las personas cuando visten ropa negra.

NEGRO

Es típico su uso en museos, galerías o colecciones de Combinado con colores vivos y poderosos como el naranja o el rojo, produce un efecto agresivo y vigoroso.

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• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

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Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

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• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
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Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

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Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

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Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

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Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Bring it to life with an interactive window

Create a new layer with all the Genially features.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.