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Interactive Timeline
marcela araiza
Created on August 21, 2023
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Transcript
The creation of the printing press improved the way of communicating.
1400
A History Of Marketing: Strategy Through The Ages
Brands spent millions of dollars on print, radio and television advertising.
1902
The need for professional marketing courses was generated.
1902
Creation of first direct mail advertisement.
1862
Creation of the first print ad.
1450
Origin of the marketing mix, establishing the key aspects to understand what a product or service provides to consumers and how they can be effective.
1952-1964
The publication of television commercials.
1942
Publication of the first magazine ad.
1742
The first modern marketing measurement strategy, the marketing mix model (MMM), was created.
1964-1972
Marketing mix strategy that was the first iteration of the “four Ps of the marketing mix”.
1964
Invention of the first wireless phone.
1972
Info
The first personal computer was integrated into the new digital scene.
1975
A History Of Marketing: Strategy Through The Ages
Smartphones and tablets also gave the ability of a navigation.
1990
The first search engines emerged to allow access to surf the web.
1975-1990
Marketers have used digital channels to get consumer attention.
1990
The modern internet; digital technology and advertising increased.
1990
To understand which ads were driving revenue in the digital mix, marketers embraced multi-tap attribution.
2005
With technological innovation, consumers have gained access to a wider variety of digital platforms.
1990-2000
Marketers interact with consumers through these channels.
1990-2000
With technology, marketers could learn about marketing engagements and analytics faster to stay up-to-date on a daily basis.
1990-2000
A History Of Marketing: Strategy Through The Ages
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