Interactive Timeline

A History Of Marketing: Strategy Through The Ages

1902

1400

1742

The creation of the printing press improved the way of communicating.

Publication of the first magazine ad.

The need for professional marketing courses was generated.

1942

The publication of television commercials.

1952-1964

1902

Origin of the marketing mix, establishing the key aspects to understand what a product or service provides to consumers and how they can be effective.

Brands spent millions of dollars on print, radio and television advertising.

1862

1450

Creation of first direct mail advertisement.

Creation of the first print ad.

A History Of Marketing: Strategy Through The Ages

1964

Marketing mix strategy that was the first iteration of the “four Ps of the marketing mix”.

1975-1990

1990

The modern internet; digital technology and advertising increased.

1972

Smartphones and tablets also gave the ability of a navigation.

Invention of the first wireless phone.

1990

1990

1975

Marketers have used digital channels to get consumer attention.

1964-1972

The first personal computer was integrated into the new digital scene.

The first search engines emerged to allow access to surf the web.

The first modern marketing measurement strategy, the marketing mix model (MMM), was created.

Info

A History Of Marketing: Strategy Through The Ages

2005

1990-2000

1990-2000

1990-2000

With technological innovation, consumers have gained access to a wider variety of digital platforms.

Marketers interact with consumers through these channels.

To understand which ads were driving revenue in the digital mix, marketers embraced multi-tap attribution.

With technology, marketers could learn about marketing engagements and analytics faster to stay up-to-date on a daily basis.

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