Activity 1. Interactive Timeline

“A history of marketing: Strategy through the ages”

Activity 1. Interactive Timeline

Stefanie Ochsenbauer Motta 0045781920.07.23 Design and marketing

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21st Century

19th Century

1952

1450s

Digital Attribution and Unified Marketing Measurement

First Recorded Print Advertisement

Introduction of Direct Mail Advertising

Introduction of Marketing Mix Concept

Pre-Printing Press Era

18th Century:

20th Century

1970s-1990s

1400s

Rise of Print Advertising

Emergence of Broadcast Media

Digital Revolution

Introduction of the Printing Press

Evolution, M. (n.d.). A history of marketing: Strategy through the ages. A New Approach to Marketing Measurement & Optimization. https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover

Emergence of Broadcast Media:

20th Century

Radio advertising and a little later television advertising became the main channels of diffusion to reach customers (consumers). In 1902 the University of Pennsylvania offered the first marketing course, recognizing it as a professional need.

Introduction of Direct Mail Advertising

19th Century

Thanks to the introduction of direct mail advertising in 1862, advertising opportunities were further expanded.

Pre-Printing Press Era:

Artisans used rudimentary design and branding to present the quality of their products.

Introduction of the Printing Press:

1400s

The printing press was created, which revolutionized communication and allowed companies to reach potential customers more quickly and effectively. Thanks to this, the consumer-focused culture and modern marketing began.

Rise of Print Advertising:

18th Century

Printing began to be used for advertising. In 1742 the first advertisement was made in a magazine which became more sophisticated..

Digital Attribution and Unified Marketing Measurement:

21st Century

The impact of digital marketing channels were possible to measure thanks to digital attribution models. To understand the consumer path to purchase, marketers embraced multi-touch attribution and elevation studies. With unified marketing measurement strategies emerging, marketers were able to start measuring efforts across online and offline channels. Marketing insights and optimization platforms become more modern, providing a 360º view of marketing efforts. Thanks to this, personalized experiences are allowed for consumers.

Introduction of Marketing Mix Concept:

1952

Neil Borden introduced the marketing mix concept, focusing on the four key elements for marketing success: product, promotion, place, and price.

Digital Revolution:

1970s-1990s

In 1972 the wireless phone telephone was invented. In 1975 the personal computer was invented. These and other inventions ushered in the digital age. The Internet and search engines arose, thanks to this the path to digital marketing is opened. Smartphones and tablets created new opportunities for marketers to reach the market and have better engage with customers.

First Recorded Print Advertisement:

1450S

10 years after the printing press was created, the first recorded print advertisement was created.