Marketing Timeline

Marketing Timeline

Víctor Manuel Luna Valdez

1730

1839

1400´s

the printing press is introduced. It revolutionized mass scale communications and supplied businesses a fast and cost-effective way to reach buyers.

posters become a common medium for business promotion.

magazines began to be used as a medium. With the first one being printed in Philadelphia in 1741.

1742

1862

1450

the first print advertising was produced. Following this, the usage of print increased dramatically, and sophisticated advertisements followed.

first magazine ad in Benjamin Franklin’s General Magazine

direct mail advertisement is introduced.

Early 90’s

1942

1867

the first search engines appeared to assist users in navigating the internet, bringing with them the earliest forms of advertising and search engine optimization.

brands now have even more opportunities to contact consumers across a widening media landscape thanks to the arrival of television commercials.

the first known instance of a billboard

1922

1964

1902

the marketing mix, developed by Neil Borden emphasized identifying the essential components required to comprehend what a good or service offers consumers and how marketers may successfully match those components to advertise goods and services.

the beginning of Radio advertising.

the first marketing course was provided by the University of Pennsylvania, dubbed, “The Marketing of Products.”

1973

1984

1970

beginning of the digital age when brand-new, developing technologies kept transforming the marketing environment. Martin Cooper, a Motorola researcher, created the first handheld mobile phone this year.

Apple introduced the widely popular Macintosh with a stunning Super Bowl commercial directed by Ridley Scott.

witnessed the widespread use of telemarketing as it became a popular strategy to draw in new clients.

1975

1985

1972

with newspaper ad revenue hitting an astonishing £25 billion, print advertising really took off.

the introduction of the first personal computer.

the creation of the first wireless phone.

1995 – 2002

2003

1990 – 1994

email and the internet were first introduced. An explosion in marketing resulted from the increased use of mobile phones and the internet as practical tools for business.

noticed the development of mobile as having a mobile device grew increasingly typical. After that, text advertising, a wholly novel form of marketing, was introduced.

social media gained traction and started to gain popularity quickly, with LinkedIn, Myspace, and Facebook launching in 2004.

1999

2005

1995 – 1997

with the debut of blogger.com, blogging was born.

Google Analytics started tailoring search results based on past search history.

The search engine, which most of us today take for granted, first appeared.

Bibliography

2006

the launch of HubSpot coincided with the expansion of social media following the addition of Twitter. E-commerce started out and developed swiftly, with Amazon's revenues reaching $10 billion.

A History Of Marketing: Strategy Through The Ages. (2021). Marketingevolution.com. https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover Smith, O. (2023). A timeline of marketing: what we can learn [website]. Retrieved 20 August 2023, from https://www.swwmarketing.com/marketing-insights-blog/a-timeline-of-marketing

2019

Digital marketing is changing because of automated emails and advertisements thanks to artificial intelligence. This is done by gaining insight into your audience through big data analytics, machine learning, and other processes, and then targeting them with pertinent adverts or emails, as when you click on something, and it pops up again!