History of Marketing

Maryfer Aguilar

History of Marketing

Before 3500 BC

Before 1400s

1450s

1862

Rudimentary form of branding and advertising

Commerce continued to grow slowly

First recorded print advertisement.

Introduction of direct mail advertisement.

1400s

1742

1902

From 600 BC to 79 AC

Introduction of the printing press

First magazine ad.

The need for focused, professional marketing efforts was noted.

People ended up branding things

Maryfer Aguilar

History of Marketing

1902

1922

1941

1952

First marketing course.

First radio ad.

First TV ad.

The term “marketing mix” was first coined.

1924

1942

1964

1920s

Radio advertising anters the marketing landscape

Introduction of Television ads

Marketing mix 4Ps

Introduction of broadcast media

Maryfer Aguilar

History of Marketing

1969

1975

Early 90s

1997

ARPANET

First personal computer

First search engines

First social media platform

1989

1994

1998

1972

World Wide Web

First banner ad

Google was founded

First wireless phone

Maryfer Aguilar

History of Marketing

2004

2007

2020s

2010

2005

Facebook was founded. Nowadays it has approximately three billion active users.

The first iPhone was realeased in 2007.

Present Day

YouTube was founded. It has more than 2.70 billion active users.

Instagram was launched. This platform gains users rapidly.

Marketers had to develop strategies that went outside of traditional, “spray and pray” methods of sending advertising to as many people as possible. Thus, the first modern marketing measurement concept, “marketing mix,” was introduced to the marketing industry.

As technology evolved, consumers were gaining access to a wider variety of digital platforms — both in-home and on-the-go. Subsequently, marketers found themselves engaging with consumers across these channels, which in turn meant marketing measurement efforts were growing equally complex. However, with digital channels, marketers could see when and where consumers were engaging with their marketing. This level of visibility was a result of leveraging attribution models to better understand the impact these channels had on driving conversions.

While digital attribution models are effective at measuring the digital marketing landscape, consumers still engage with the print and broadcast media that’s been around for decades. Today, the digital revolution has made it possible to leverage effective marketing performance tools that expand marketing measurement capabilities well past digital attribution. Now, marketers can accurately measure their efforts across the marketing mix as part of a comprehensive, unified marketing attribution strategy — which provides marketers with a 360º view of their marketing efforts — online and offline. Thanks to the digital revolution, marketing measurements can now help marketers provide fluid, personalized experiences that are tailored to individual shoppers.

1941: NBC’s WNBT station (USA) promotes a Bulova watch on 27 June. The first ever television advert appeared at 2:29 pm on 1 July 1941 on US channel NBC (then called WNBT-TV). The ground-breaking 10-second commercial, broadcast immediately before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies, was for watchmaker Bulova and featured an image of a clock superimposed over a map of the USA along with the caption “America runs on Bulova time".

Smartphones and tablets have also allowed for highly sophisticated browsing and engagement on-the-go, and marketers have been quick to leverage the new opportunities for better marketing and revenue growth. As the digital landscape continues to evolve, marketers have found themselves trying to reach consumers with a variety of touchpoints across a number of different digital channels. This complex digital marketing mix meant marketers needed to rethink how they measured the impact of their brand messages. As a result, digital attribution was born.