Activity 1. Interactive Timeline

Diseño y mercadotecnia

History of marketing

By Valeria Nogueras Martínez

There is no actual evidence of the papyrus

3000 B.C.

4000 B.C.

500 A.C.

First advertising techniques

The oldest ad found

Christians spread their message through posters and brochures

All the information presented in this slide was taken out of Virginiaeude. (2016). Noticia de EUDE Business School para la fecha 05/05/2016. Eude Business School. https://www.eude.es/blog/marketing-de-guerrilla/ and https://anahuac.brightspace.com/content/enforced/1163581-202360_UAQ_PUB3401_00466413_PR_CC_0708/PYCM%2023%20-%20Semana%202%20-%20Antecedentes%20de%20la%20Publicidad.pdf

Diseño y mercadotecnia

History of marketing

By Valeria Nogueras Martínez

1450s

1862

1400s

1742

1902

1st recorded print advertisemet

Direct mail advertisement

Printing press

First magazine ad

First marketing course

All the information presented in this slide was taken out of Marketing evolution. (2021, January). A History Of Marketing: Strategy Through The Ages. Marketing Evolution. Retrieved August 20, 2023, from https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover

Diseño y mercadotecnia

History of marketing

By Valeria Nogueras Martínez

1942

1964

1922

1952

1960s

Television advertisement

Neil Borden´s four Ps

Radio advertisement

Marketing mix

Marketing mix modeling (MMM)

All the information presented in this slide was taken out of Marketing evolution. (2021, January). A History Of Marketing: Strategy Through The Ages. Marketing Evolution. Retrieved August 20, 2023, from https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover

Diseño y mercadotecnia

History of marketing

By Valeria Nogueras Martínez

1980s

1970s

Telemarketing becomes common

The internet and the world wide web

All the information presented in this slide was taken out of Marketing evolution. (2021, January). A History Of Marketing: Strategy Through The Ages. Marketing Evolution. Retrieved August 20, 2023, from https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover

1990s

The development of the Internet revolutionized marketing, as it allows companies to reach a wider audience and communicate with their customers more directly.

1902

1998

1995

1990s

SMS messaging

Sem & google

Yahoo search engeine

TV displaces newspapers

All the information presented in this slide was taken out of The Evolution of Digital Marketing In The Enterprise. (2022, January). Evolution of digital marketing. Retrieved August 20, 2023, from https://www.business2community.com/digital-marketing/evolution-digital-marketing-enterprise-01651652

2000s

Marketing became more interactive, as businesses began to use marketing to interact with their customers more directly.

2004-2005

2007-2009

2006

2000-2003

My Space is launched and Gmail is established, resposive web design is created.

Youtube is founded and mobile marketing starts to take off

Facebook and Google both go public

AdWords, LinkedIn and Wordpress are created

All the information presented in this slide was taken out of The Evolution of Digital Marketing In The Enterprise. (2022, January). Evolution of digital marketing. Retrieved August 20, 2023, from https://www.business2community.com/digital-marketing/evolution-digital-marketing-enterprise-01651652

2010s

Marketing became more social, as businesses began to use social media to reach their customers and build relationships with them.

2018-2019

2013-2015

2016-2017

2010-2012

Data driven marketing, Programmic advertisment and artificial intelligence in marketing

Augmented reality and virtual reality inmarketing and the raise of sustainability marketing

Smartphones and tabletsContent marketing and influencer marketing+

Social media marketig and live video steaming

Some information presented in this slide was taken out of The Evolution of Digital Marketing In The Enterprise. (2022, January). Evolution of digital marketing. Retrieved August 20, 2023, from https://www.business2community.com/digital-marketing/evolution-digital-marketing-enterprise-01651652

Diseño y mercadotecnia

History of marketing

By Valeria Nogueras Martínez

2020s

Marketing has become more personalized, as companies use data to create personalized marketing experiences for each customer.

Even though the first internet search engine "Archie" came out in 1990 it was until 1995 that Yahoo search engine came out

In 1996 email marketing became a thing

500 A.D.

First Christians used marketing techniques to spread their message. For example, Christians used posters, brochures, and other marketing materials to advertise their services and events.

1991 The internet went open for public use 1992 SMS messaging was invented

By the time radio advertising entered the marketing landscape, it didn’t take long for radio ad spend to overtake print. Similarly, the introduction of Television ads in 1942 added even more opportunity for brands to reach consumers across a growing media landscape.

A history of Marketing

1990-1998

TV displaces newspaper as USA´s largest ad medium

The history of marketing

4000 A.C.

The ancient Egyptians and Greeks were the first to use marketing techniques to sell their products.

Egyptians used papyrus to make sales messages and wall posters to advertise their products and services, and the Greeks used speakers to promote their products in the streets.

Marketing de Guerrilla

Marketing mix

First coined in 1952 and made popular in 1964 by Neil Borden, the marketing mix focused on outlining the key ingredients needed to understand what a product or service provides consumers, and how marketers can best align those ingredients to market products and services effectively. It was in this marketing mix strategy that the first iteration of the “marketing mix four Ps” was realized. In his initial marketing mix outline, Borden identified product, promotion, place, and price as the four key ingredients for marketing success.

A history of Marketing

Covid 19

The COVID-19 pandemic has had a significant impact on marketing. Businesses have had to adapt their marketing strategies to reach customers who are spending more time online and less time in stores. They have also had to focus on creating content that is relevant to the current situation and that helps customers cope with the challenges of the pandemic.

In 1902 the University of Pennsylvania offered the first marketing course, dubbed, “The Marketing of Products.”

A history of Marketing

1980´s

1981-1984 IBM realeases the IBM personal computer making personal compueters common.

1983 The internet was invented

1985 print advertising is made even easier with the emergence of desktop publishing and the personal computer, leading to an explosion in print advertising.

1989 The World Wide Web was invented

The history of marketing

1400s

Printing press was invented

The introduction of the printing press revolutionized our ability to communicate, and ever since, we’ve been looking for new ways to connect consumers with the products and services they need.

A history of marketing

3000 A.C.

Oldest advertisment found

According to some (James Playted, 1958), the oldest advertisement found, so far, dates from the year 3 thousand BC, but there is no record of the papyrus that supposedly contains the text (Ayaquica, 2020)

Semana 2: Antecedentes de la publicidad

1450s

First recorded print ad

The power of print media and its ability to reach more people faster did not go unnoticed. Within a decade of the introduction of the printing press, the first recorded print advertisement was made in the 1450’s. After this, the use of print skyrocketed, and with it, came more sophisticated advertisements.

A history of marketing

1742

First magazine ad

From the first magazine ad in Benjamin Franklin’s General Magazine in 1742, to the introduction of direct mail advertisement in 1862, advertising the number of print ads during this time skyrocketed.

A history og marketing

1970s

Telemarketing started to be a huge success

In 1972 the first wireless phone was invented and in 1975 the first personal computer From the 70´s to the actuality new emerging technologies keep coming faster each time, wich change the rules of marketing.

A history of marketing