A History Of Marketing: Strategy Through The Ages
Info
1400s
1450
1742
1862
1952
1964
1942
1902
Nicté Hernández
Nicté Hernández
The digital revolution and a new era of marketing.
The Emergence and Evolution of Digital Attribution Models
1975
Present day
1972
90´s
Technology evolved, and consumers gained access to a variety of digital platforms. Thanks to this, marketing specialists could interact with consumers through these channels.
The impact of marketing began to grow thanks to the introduction of the printing press.
The marketing landscape began to saturate with brand advertisements competing for consumer attention.
The first search engines emerged to help users navigate the web.
The first wireless telephone was invented.
The digital era has been revolutionizing, and it's an important task for marketing specialists to find ways to reach consumers through different digital channels. As a result, digital attribution was born.
The first recorded printed advertisement.
The University of Pennsylvania offers its first marketing course: "Product Marketing".
Today, the digital revolution has made it possible to harness marketing tools, allowing marketing specialists to accurately measure their efforts across the entire marketing mix. This provides them with a 360-degree view of their marketing endeavors, both online and offline.
The first magazine advertisement is launched in Benjamin Franklin's General Magazine.
From there, digital technology and advertising start utilizing technologies to their advantage. Soon, everyone had their own computer, connected to each other through a new communication technology: the modern Internet.
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When broadcasting media began to grow, it was the first time that marketing specialists needed to manage marketing channels. They needed to understand the function of where, how, and when these channels worked. They set out to try to understand their consumers, and it is right here where modern marketing and performance measurement are born.
Introduction of direct mail advertising. The quantity of printed advertisements during this time skyrocketed.
It ´s important to highlight that the philosophy behind marketing products or services to consumers has existed for centuries. And it´s from this that its history is born...
The first personal computer arrives.
The introduction of Television ads.
"MARKETING MIX"
This concept was popularized by Neil Borden, where the marketing mix focused on understanding what a product or service provides to consumers and how marketing specialists can effectively market the products and services. It was in this marketing mix strategy that the first iteration of the "Four Ps of the marketing mix" was formulated.
“A history of marketing: Strategy through the ages”.
Nicte Hernandez
Created on August 18, 2023
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Transcript
A History Of Marketing: Strategy Through The Ages
Info
1400s
1450
1742
1862
1952
1964
1942
1902
Nicté Hernández
Nicté Hernández
The digital revolution and a new era of marketing.
The Emergence and Evolution of Digital Attribution Models
1975
Present day
1972
90´s
Technology evolved, and consumers gained access to a variety of digital platforms. Thanks to this, marketing specialists could interact with consumers through these channels.
The impact of marketing began to grow thanks to the introduction of the printing press.
The marketing landscape began to saturate with brand advertisements competing for consumer attention.
The first search engines emerged to help users navigate the web.
The first wireless telephone was invented.
The digital era has been revolutionizing, and it's an important task for marketing specialists to find ways to reach consumers through different digital channels. As a result, digital attribution was born.
The first recorded printed advertisement.
The University of Pennsylvania offers its first marketing course: "Product Marketing".
Today, the digital revolution has made it possible to harness marketing tools, allowing marketing specialists to accurately measure their efforts across the entire marketing mix. This provides them with a 360-degree view of their marketing endeavors, both online and offline.
The first magazine advertisement is launched in Benjamin Franklin's General Magazine.
From there, digital technology and advertising start utilizing technologies to their advantage. Soon, everyone had their own computer, connected to each other through a new communication technology: the modern Internet.
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.
Lorem ipsum dolor sit
When broadcasting media began to grow, it was the first time that marketing specialists needed to manage marketing channels. They needed to understand the function of where, how, and when these channels worked. They set out to try to understand their consumers, and it is right here where modern marketing and performance measurement are born.
Introduction of direct mail advertising. The quantity of printed advertisements during this time skyrocketed.
It ´s important to highlight that the philosophy behind marketing products or services to consumers has existed for centuries. And it´s from this that its history is born...
The first personal computer arrives.
The introduction of Television ads.
"MARKETING MIX"
This concept was popularized by Neil Borden, where the marketing mix focused on understanding what a product or service provides to consumers and how marketing specialists can effectively market the products and services. It was in this marketing mix strategy that the first iteration of the "Four Ps of the marketing mix" was formulated.