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HISTORY COLORS

03

Created on August 18, 2023

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Transcript

Ana Cecilia Morales Alfonso

1400s

1902

1742

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1405s

1862

1942

1975

1970s

1952

1972

1964

A History Of Marketing: Strategy Through The Ages

Late 20th Century

1980

1950s

1990s

1970s

2000s

Multi-Touch Attribution

Continued Evolution of Measurement

Digital Revolution Empowers Measurement

Multi-Channel Engagement

Lift Studies Adoption

A History Of Marketing: Strategy Through The Ages

Future Possibilities

Seamless Experiences Through Data Insights

2000s

Impact on Marketing Strategy

Unified Marketing Attribution

Marketing Evolution. (2021). A History Of Marketing: Strategy Through The Ages.