SDLC Framework

GTM Project Manager Facilitates this process.

Data Team or Product Owner Led

GTM Project Manag er Facilitates this process.

Sponsor Led

GTM TIGER TEAM involved

GTM Project Manager Facilitates this process.

DATA Team or Product Owner Led

Marketing Team Led

GTM Project Manager Facilitates this process.

GTM Project Manager Led

Mystery meat questions

System Development Life Cycle at Vistar (v1)

Post-LaunchRelease Assessment

Pre-BuildGroundwork

Discovery

GTM Launch

Quality Assurance

Build

Discovery

Prioritization

7.6

GTM Stakeholders evaluation

7.5

7.4

7.3

7.2

7.1

Summarize GTM Offering

Baseline BI + metrics of success defined + tracked

Ownership and maintaince of offering

Post-launch clean up and complete nice to haves

Drive Adoption

6.4

6.3

6.2

6.1

Define the level of effort to deliver FULL offering

Begin integrating offering into ongoing operations

External Marketing Released

Craft GTM Launch Checklist

5.6

Systems Readiness Checklist Review

5.5

5.4

5.3

5.2

5.1

Business Readiness Checklist Review

Refinement based on soft launch

Internal Communications

Deliver Internal Education

Product readiness checklist review

4.4

4.3

4.2

4.1

GTM Checklist reviewed by GTM Tiger Team

Develop a marketing strategy

Develop Sales strategy

Assigned engineering team begins

3.6

Source of truth documentation

3.5

3.4

3.3

3.2

3.1

GTM Team Kickoff

Product Owner and GTM PM align

Systems Readiness Assessment

Identify data points for BI and metrics of success

Scope Offering

1.6

Sponsor completes Intake Form

2.5

2.4

2.3

2.2

2.1

GTM Working Group Approval

Capacity Planning

Risk Management Plan

1.5

Assign GTM Narrative and Qualify Tier

GTM Tiger Team reviews Offerings

1.4

1.3

1.2

1.1

Product work is estimated by Engineering

Confirm stakeholder requirements

UI Design begins(if relevant)

Gather Requirements + Draft Product Brief

Identify problem &opportunity

Release Assessment

GTM Launch

QA

Build

Pre-build Groundwork

Prioritization

Discovery

GTM team forming and engineering slated to complete in Q1.24

Migration plan sorted out and GTM team is reforming in Q1.24

All engineering work is complete and currently testing w/ 3pDSPs

Determinning how to integrate into regular operations

For H2.2023

7 retail packages offered with 4 political packages on deck

Dynamic Creatives

Retail Auction Packages in DSP

Global DSP Launch

AdTagsSupport

S+ A Migration

GTM Offering Status Matrix

Launched 8/23bundled with other DSP differentiators

gearing up for GTM team and product market planning

Limited availability in Q4 General Availability in Q1.24

Engineering work underwayBundled with other DSP differentiators

For H2.2023

Formerly the Mock Generator GTM Launch 10/11.

Release Assessment

GTM Launch

QA

Build

Pre-build Groundwork

Prioritization

Discovery

Audience Vosualization

Creative Preview Tool

Shared Maps

Planning V2

Deals API

GTM Offering Status Matrix

GTM Activities Complete

rolling out beta version with limited availibility in Q1. 24

Rolling out vision and scope for Q1 GTM launch

Experian + Samba

For H2.2023

Buttoning up sales enablement info + ironing-out workflows

Release Assessment

GTM Launch

QA

Build

Pre-build Groundwork

Prioritization

Discovery

Tier 3 Data GTMS

Creative Studio

LATAM Expansion

Vistar Rebrand

TraditionalPlanning

GTM Offering Status Matrix