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SDLC Framework
JT Waldman
Created on August 18, 2023
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Transcript
System Development Life Cycle at Vistar (v1)
Quality Assurance
Pre-BuildGroundwork
Post-LaunchRelease Assessment
Discovery
Prioritization
Discovery
Build
GTM Launch
Data Team or Product Owner Led
GTM Project Manager Facilitates this process.
GTM Project Manager Facilitates this process.
GTM Project Manag er Facilitates this process.
GTM Project Manager Facilitates this process.
Identify problem &opportunity
1.1
2.1
3.1
7.1
5.1
6.1
4.1
GTM Tiger Team reviews Offerings
Product readiness checklist review
Craft GTM Launch Checklist
Assigned engineering team begins
Scope Offering
Drive Adoption
Gather Requirements + Draft Product Brief
Assign GTM Narrative and Qualify Tier
Identify data points for BI and metrics of success
Post-launch clean up and complete nice to haves
Deliver Internal Education
External Marketing Released
1.2
2.2
3.2
7.2
5.2
6.2
4.2
Develop Sales strategy
UI Design begins(if relevant)
1.3
Begin integrating offering into ongoing operations
Systems Readiness Assessment
Ownership and maintaince of offering
2.3
3.3
7.3
5.3
6.3
4.3
Develop a marketing strategy
Internal Communications
Risk Management Plan
Confirm stakeholder requirements
Define the level of effort to deliver FULL offering
GTM Checklist reviewed by GTM Tiger Team
Product Owner and GTM PM align
Baseline BI + metrics of success defined + tracked
Refinement based on soft launch
1.4
2.4
3.4
7.4
5.4
6.4
4.4
Capacity Planning
1.5
2.5
3.5
7.5
5.5
Product work is estimated by Engineering
GTM Working Group Approval
Business Readiness Checklist Review
GTM Team Kickoff
Summarize GTM Offering
3.6
1.6
7.6
5.6
Sponsor completes Intake Form
Source of truth documentation
GTM Stakeholders evaluation
Systems Readiness Checklist Review
Mystery meat questions
DATA Team or Product Owner Led
Marketing Team Led
GTM TIGER TEAM involved
GTM Project Manager Led
Sponsor Led
GTM Offering Status Matrix
For H2.2023
Release Assessment
Pre-build Groundwork
Discovery
Prioritization
Build
QA
GTM Launch
Determinning how to integrate into regular operations
Dynamic Creatives
Retail Auction Packages in DSP
7 retail packages offered with 4 political packages on deck
Global DSP Launch
GTM team forming and engineering slated to complete in Q1.24
AdTagsSupport
All engineering work is complete and currently testing w/ 3pDSPs
S+ A Migration
Migration plan sorted out and GTM team is reforming in Q1.24
GTM Offering Status Matrix
For H2.2023
Release Assessment
Pre-build Groundwork
Discovery
Prioritization
Build
QA
GTM Launch
Engineering work underwayBundled with other DSP differentiators
Audience Vosualization
Creative Preview Tool
Formerly the Mock Generator GTM Launch 10/11.
Shared Maps
Launched 8/23bundled with other DSP differentiators
Planning V2
Limited availability in Q4 General Availability in Q1.24
Deals API
gearing up for GTM team and product market planning
GTM Offering Status Matrix
For H2.2023
Release Assessment
Pre-build Groundwork
Discovery
Prioritization
Build
QA
GTM Launch
Tier 3 Data GTMS
Experian + Samba
Creative Studio
Buttoning up sales enablement info + ironing-out workflows
LATAM Expansion
GTM Activities Complete
Vistar Rebrand
Rolling out vision and scope for Q1 GTM launch
TraditionalPlanning
rolling out beta version with limited availibility in Q1. 24