A History Of Marketing
1400-2023
Strategy Through The Age
1450
1920
1942
1862
1950's
1400
1742
1902
1922
1950
Introduction of direct mail advertisement
First recorded print advertisement
Broadcast media popularized
Introduction of Television ads
Digital technology creation
Printing Press
First magazine
Radio advertising introduction
Modern marketing born
The University of Pennsylvania offered the first marketing course
+info
+info
+info
+info
+info
A History Of Marketing
1400-2023
Strategy Through The Age
1960's
1975
1990
1964
2000's
1952
1960
1972
1983
2000
First personal computer the new digital era
Marketing mix popularization
Multi-touch attribution
Marketing Mix Modeling (MMM)
The first search engines emerged
Digital attribution
Marketing Mix Four Ps
The modern internet
Introduction to marketing mix
First Wireless phone
+info
+info
+info
+info
A History Of Marketing
1400-2023
Strategy Through The Age
2010's
2020's
2010
2020
Now
Offline-online attribution
Digital Revolution
Custom attribution models
Marketing efforts
+info
+info
+info
2000
Digital attribution
This complex digital marketing mix meant marketers needed to rethink how they measured the impact of their brand messages. As a result, digital attribution was born.
1400
Printing Press
The introduction of the printing press revolutionized communications on a mass scale. This helped the bussiness to reach potencial customers in an efficient way, fast and a afordable cost.
Mid 2000’s
Multi-touch attribution
In order to understand which ads were driving revenue across the digital mix, marketers adopted multi-touch attribution, which scored multiple touchpoints across the consumer’s path to purchase.
References
- Kinza Yasar. (2022). *4 P’s marketing mix*. WhatIs.com; TechTarget. https://www.techtarget.com/whatis/definition/Four-Ps#:~:text=History%20of%20the%204%20P's,Basic%20Marketing%20%2D%20A%20Managerial%20Approach.
- Introduction to Broadcast History. (2023). [Mediaknowall.com](http://mediaknowall.com/). http://www.mediaknowall.com/Year9/Broadcast/9broadhist.html
- The Evolution & History of Radio Advertising | Spotify Ads*. (2013). Spotify.com. https://ads.spotify.com/en-US/news-and-insights/history-of-radio-advertising/
- Marc. (2011, October 3). *None*. The Atlantic; The Atlantic. https://www.theatlantic.com/business/archive/2011/10/how-brands-were-born-a-brief-history-of-modern-marketing/246012/
- DMI, S. (2023, April 14). *The History and Future of Marketing Attribution*. Digital Marketing Institute; Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/the-history-and-future-of-marketing-attribution
- A Brief History of Attribution Modelling & Incrementality Measurement*. (2020). Linkedin.com. https://www.linkedin.com/pulse/incrementality-measurement-attribution-modelling-subhash-madireddy
- Digital technology and social change: the digital transformation of society from a historical perspective. (2020). Dialogues in Clinical Neuroscience. https://www.tandfonline.com/doi/full/10.31887/DCNS.2020.22.2/mhilbert
- A History Of Marketing: Strategy Through The Ages*. (2021). Marketingevolution.com. https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover
2020
Marketing efforts
Now, marketers can accurately measure their efforts across the marketing mix as part of a comprehensive, unified marketing attribution strategy , which provides marketers with a 360º view of their marketing efforts
1983
The modern internet
Everyone had their own personal computer, interconnected to each other via a new communications technology.
1960
Marketing Mix Four Ps
First iteration of the “Marketing mix four Ps” was realized.
1964
Marketing mix popularization
Marketing mix popularization was because of Neil Borden, they were focused on outlining the key ingredients needed to understand what a product or service provides consumers, and how marketers can best align those ingredients to market products and services effectively
1742
First magazine ad
It was published in Benjamin Franklin’s General Magazine
2020's
Digital Revolution
Thanks to the digital revolution, marketing measurements can now help marketers provide fluid, personalized experiences that are tailored to individual shoppers.
1975
First personal computer the new digital era
From there, digital technology and the subsequent advertising used to capitalize on those technologies exploded.
1942
Introduction of Television ads
This added even more opportunity for brands to reach consumers across a growing media landscape.
1922
Radio advertising introduction
By the time radio advertising entered the marketing landscape, it didn’t take long for radio ad spend to overtake print.
1990
The first search engines emerged
This help users navigate the web, bringing with them early variations of search engine optimization and advertising.
1902
The University of Pennsylvania offered the first marketing course
The professional marketing efforts was noted thanks to the first marketing course, dubbed, “The Marketing of Products.
1950
Modern marketing born
Along with that, performance measurement was born too.
2010
Custom attribution models
Custom attribution models based on specific business needs become more common.
Mid 2010’s
Offline-online attribution
Offline-online attribution starts gaining attention as businesses seek to measure the impact of online efforts on in-store purchases.
1862
Introduction of direct mail advertisement
Thanks to that incorporation the number of print ads during this time skyrocketed.
1960's
Marketing Mix Modeling (MMM)
This was used to engage audiences was limited to print, broadcast, and out-of-home advertising. This made it possible for marketers to collect long-term, aggregate data that could determine the relationship between marketing mixes and their overall impact on sales.
Now
Modern marketing
Marketers are now able to gain previously unimaginable insights into the behaviors of the consumers they engaged with, using the right marketing insights and optimization platform. As technology evolves, so do the measurements and capabilities of today’s marketers, culminating in the modern marketing we know today.
1920
Broadcast media popularized
It was the first time marketers needed to manage what they saw as a large number of marketing channels. Brands were spending millions of dollars on print, radio, and television advertising, and as a result, they needed to understand where and when those channels performed.
1972
First Wireless phone was invented
A wave of technologies emerge.
MARKETING TIMELINE
Kahiroo Chan
Created on August 18, 2023
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Timeline video
View
Images Timeline Mobile
View
Sport Vibrant Timeline
View
Decades Infographic
View
Comparative Timeline
View
Square Timeline Diagram
View
Timeline Diagram
Explore all templates
Transcript
A History Of Marketing
1400-2023
Strategy Through The Age
1450
1920
1942
1862
1950's
1400
1742
1902
1922
1950
Introduction of direct mail advertisement
First recorded print advertisement
Broadcast media popularized
Introduction of Television ads
Digital technology creation
Printing Press
First magazine
Radio advertising introduction
Modern marketing born
The University of Pennsylvania offered the first marketing course
+info
+info
+info
+info
+info
A History Of Marketing
1400-2023
Strategy Through The Age
1960's
1975
1990
1964
2000's
1952
1960
1972
1983
2000
First personal computer the new digital era
Marketing mix popularization
Multi-touch attribution
Marketing Mix Modeling (MMM)
The first search engines emerged
Digital attribution
Marketing Mix Four Ps
The modern internet
Introduction to marketing mix
First Wireless phone
+info
+info
+info
+info
A History Of Marketing
1400-2023
Strategy Through The Age
2010's
2020's
2010
2020
Now
Offline-online attribution
Digital Revolution
Custom attribution models
Marketing efforts
+info
+info
+info
2000
Digital attribution
This complex digital marketing mix meant marketers needed to rethink how they measured the impact of their brand messages. As a result, digital attribution was born.
1400
Printing Press
The introduction of the printing press revolutionized communications on a mass scale. This helped the bussiness to reach potencial customers in an efficient way, fast and a afordable cost.
Mid 2000’s
Multi-touch attribution
In order to understand which ads were driving revenue across the digital mix, marketers adopted multi-touch attribution, which scored multiple touchpoints across the consumer’s path to purchase.
References
- Kinza Yasar. (2022). *4 P’s marketing mix*. WhatIs.com; TechTarget. https://www.techtarget.com/whatis/definition/Four-Ps#:~:text=History%20of%20the%204%20P's,Basic%20Marketing%20%2D%20A%20Managerial%20Approach. - Introduction to Broadcast History. (2023). [Mediaknowall.com](http://mediaknowall.com/). http://www.mediaknowall.com/Year9/Broadcast/9broadhist.html - The Evolution & History of Radio Advertising | Spotify Ads*. (2013). Spotify.com. https://ads.spotify.com/en-US/news-and-insights/history-of-radio-advertising/ - Marc. (2011, October 3). *None*. The Atlantic; The Atlantic. https://www.theatlantic.com/business/archive/2011/10/how-brands-were-born-a-brief-history-of-modern-marketing/246012/ - DMI, S. (2023, April 14). *The History and Future of Marketing Attribution*. Digital Marketing Institute; Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/the-history-and-future-of-marketing-attribution - A Brief History of Attribution Modelling & Incrementality Measurement*. (2020). Linkedin.com. https://www.linkedin.com/pulse/incrementality-measurement-attribution-modelling-subhash-madireddy - Digital technology and social change: the digital transformation of society from a historical perspective. (2020). Dialogues in Clinical Neuroscience. https://www.tandfonline.com/doi/full/10.31887/DCNS.2020.22.2/mhilbert - A History Of Marketing: Strategy Through The Ages*. (2021). Marketingevolution.com. https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover
2020
Marketing efforts
Now, marketers can accurately measure their efforts across the marketing mix as part of a comprehensive, unified marketing attribution strategy , which provides marketers with a 360º view of their marketing efforts
1983
The modern internet
Everyone had their own personal computer, interconnected to each other via a new communications technology.
1960
Marketing Mix Four Ps
First iteration of the “Marketing mix four Ps” was realized.
1964
Marketing mix popularization
Marketing mix popularization was because of Neil Borden, they were focused on outlining the key ingredients needed to understand what a product or service provides consumers, and how marketers can best align those ingredients to market products and services effectively
1742
First magazine ad
It was published in Benjamin Franklin’s General Magazine
2020's
Digital Revolution
Thanks to the digital revolution, marketing measurements can now help marketers provide fluid, personalized experiences that are tailored to individual shoppers.
1975
First personal computer the new digital era
From there, digital technology and the subsequent advertising used to capitalize on those technologies exploded.
1942
Introduction of Television ads
This added even more opportunity for brands to reach consumers across a growing media landscape.
1922
Radio advertising introduction
By the time radio advertising entered the marketing landscape, it didn’t take long for radio ad spend to overtake print.
1990
The first search engines emerged
This help users navigate the web, bringing with them early variations of search engine optimization and advertising.
1902
The University of Pennsylvania offered the first marketing course
The professional marketing efforts was noted thanks to the first marketing course, dubbed, “The Marketing of Products.
1950
Modern marketing born
Along with that, performance measurement was born too.
2010
Custom attribution models
Custom attribution models based on specific business needs become more common.
Mid 2010’s
Offline-online attribution
Offline-online attribution starts gaining attention as businesses seek to measure the impact of online efforts on in-store purchases.
1862
Introduction of direct mail advertisement
Thanks to that incorporation the number of print ads during this time skyrocketed.
1960's
Marketing Mix Modeling (MMM)
This was used to engage audiences was limited to print, broadcast, and out-of-home advertising. This made it possible for marketers to collect long-term, aggregate data that could determine the relationship between marketing mixes and their overall impact on sales.
Now
Modern marketing
Marketers are now able to gain previously unimaginable insights into the behaviors of the consumers they engaged with, using the right marketing insights and optimization platform. As technology evolves, so do the measurements and capabilities of today’s marketers, culminating in the modern marketing we know today.
1920
Broadcast media popularized
It was the first time marketers needed to manage what they saw as a large number of marketing channels. Brands were spending millions of dollars on print, radio, and television advertising, and as a result, they needed to understand where and when those channels performed.
1972
First Wireless phone was invented
A wave of technologies emerge.