Activity 1. Interactive Timeline

A history of marketing:

Strategy through the ages

Mariana Esther Campos Marín

Emerges because of the need to understand advertisements efforts & how media mix could be optimized.

1400s

First recorded print advertisement

1902

1742

1862

TRADE

"The Marketing of products"

1450

1920

Invention of the printing press

Introduction of direct mail advertisement

Since the beginnings of the humanity

Radio advertising

The invention of the printing press was really important in history because it became a new way to communicate and connect between people.

Benjamin Franklin's General Magazine: first magazine ad

Marketing here has it's very first apparitions because of the need to stand out among other people who also sold similar offerings.

It overtook the investment in comparision to the printing press, becoming one of the main advertisement medium.

First Marketing course by the University of Pennsylvania

A history of marketing:

Strategy through the ages

Mariana Esther Campos Marín

1950's

1942

Marketing mix

Television ads

Marketers began to understand the consumer and not just doing generic messaging

broadcast media

1952

1954

Marketing Mix Modeling

It overtook the investment in comparision to the printing press, becoming one of the main advertisement medium.

The marketing mix became popular by Neil Borden

Modern marketing & performance measurement

Strategy to understand what does the product or service provides to the consumer.

This helped to considerate when & where the information was performed to generate the market ROI

It helps to connect long-term, data to determine the relationship between MKT mixes & the impact on sales. It is mostly used for print & broadcast media.

which led to the beggining of

A history of marketing:

Strategy through the ages

Mariana Esther Campos Marín

Digital platforms

Web

Digital channels

1989

Digital attribution

1975

Digital technology exploded

Navigating in the web helped a lot and made it easier for advertisements to reach the audience.

With digital channels, marketers can see when & where consumers are engaging with their marketing.

Personal computer

Marketers had to rethink how to measure the impact of their messages and with the digital attribution they got to see engagements faster.

Consumers gained access to digital platforms that made marketing easier to reach them and know their needs.