HISTORIA COLORES

1400

1742

1902

1862

1500's

Digital Rev.New era of marketing

Thanks to "MP"

1952-1964

PPP?

Born..

Marketing performance measurment

Timeline

What is?

Born?

Early 90's

1972-1975

Digital Attribition Models

Value?

Multi-touch attribution

Unified Marketing Measurments

Historia Edu Colores

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20XX

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20XX

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University of Pennsylvania

First marketing course

They use..

Tools + Marketing

Marketing performance tools so they can expand their marketing

Multiple touchingpoints across the consumers path

Mail Advertisment

They need to think how they measure the impact of their brand messages.

Thanks to this...

Started to Undertad...

• Where and when they need to use some elements
• The consumer

For what pppp?

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If you undertand demand of the product = understand the price that the costumers will pay If you undertand your consumers you can make a promottion that attracts your consumers Place - whaere are you putting your ads.

• All this became...

MMMMarketing Mix Modeling

Introducción to Marketing

Printing press.

Focus in

• Printing for magazines

They could see...

When and where consumers were enganging with their marketing

First magazine Ad

Benjamin Franklins General Magazine

Divided in pppp

Ingredients for marketing identity

• Product
• Promotion
• Place
• Price

First recorded print advertisment