THE IMPORTANCE OF THE MULTICULTURAL VOTE
44
Projected non-white* portion of the U.S. population by 2030
Black Adults 18+
Hispanic Adults 18+
- 35.6M Blacks
- 13% of U.S. Population
- 35% Under 35 - 65% Over 35
- 58% Women - 42% Men
- 83% Registered to Vote
- 49.9M Hispanics
- 18% of U.S. Population
- 45% Under 35 - 55% Over 35
- 51% Women - 49% Men
- 71% Registered to Vote
96
Number of non-white* adults of voting age in the U.S.
Million
Black Registered Voters
Hispanic Registered Voters
- 77% Always Vote
- 86% Listen to AM/FM Radio
- 68% Watch Broadcast TV
- 75% Always Vote
- 85% Listen to AM/FM Radio
- 61% Watch Broadcast TV
(any election)
(any election)
TOP 25 BLACK & HISPANIC DMAs
HOME
Sources: U.S. Census Projections+2024 ACS 1 Year Estimates Nielsen 2026 DMA Populations, Scarborough USA 2025 R2 Combo, Adults 18+ *Non-white includes all races
REACHING THE MULTICULTURAL VOTE
Click on EACH market TO GO TO THE VOTER PROFILE
Top 25 Hispanic DMAs
Top 25 Black DMAs
1. Los Angeles2. New York3. HOUSTON4. MIAMI5. Dallas-Ft. Worth6. ChicagO7. San Francisco8. PHOENIX9. SAN ANTONIO10. SACRAMENTO11. ORLANDO12. Tampa13. harlingen-mcallen
14. WASHINGTON, dc15. FRESNo 16. philadelphia 17. San diego 18. Denver 19. ATLANTA 20. EL PASO 21. Austin 22. Albuquerque 23. BOSTON 24. Las Vegas 25. Seattle
1. new York2. Atlanta3. Washington, DC4. Chicago5. Philadelphia6. DALLAS-FT. WORTH7. HOUSTON8. lOS aNGELES9. Detroit10. Miami11. RALEIGH12. BALTIMORE13. CHARLOTTE
14. MEMPHIS15. Orlando 16. TAMPA 17. NORFOLK 18. Cleveland 19. boston 20. st. louis 21. BIRMINGHAM 22. NEW ORLEANS 23. SAN FRANCISCO 24. RICHMOND 25. JACKSONVILLE
MULTICULTURAL HOME
HOME
Source: Nielsen 2026 DMA Populations, Adults 18+
ALBUQUERQUE DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ATLANTA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
ATL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ATLANTA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
ATL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
AUSTIN DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
BALTIMORE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
BIRMINGHAM DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
BOSTON DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
BOS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
BOSTON DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
BOS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
CHARLOTTE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
CHICAGO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
CHI HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
CHICAGO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
CHI BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
CLEVELAND DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
DALLAS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
DAL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
DALLAS DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
DAL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
DENVER DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
DETROIT DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
EL PASO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
FRESNO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
HARLINGEN-McALLEN DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
HOUSTON DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOU HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
HOUSTON DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOU BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
JACKSONVILLE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
LAS VEGAS DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
LOS ANGELES DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
LOS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
LOS ANGELES DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
LOS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
MEMPHIS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
MIAMI DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
MIA HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
MIAMI DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
MIA BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
NEW ORLEANS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
NEW YORK DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
NYK HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
NEW YORK DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
NYK BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
NORFOLK DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ORLANDO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
ORL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ORLANDO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
ORL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
PHILADELPHIA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
PHI HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
PHILADELPHIA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
PHI BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
PHOENIX DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
RALEIGH DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
RICHMOND DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SACRAMENTO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SAN ANTONIO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SAN DIEGO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SAN FRANCISCO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
SNF HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SAN FRANCISCO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
SNF BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SEATTLE DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ST. LOUIS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
TAMPA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
TAM HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
TAMPA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
TAM BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
WASHINGTON, DC DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
WAS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
WASHINGTON, DC DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
WAS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
Katz Local Vote - The Multicultural Vote 2024
Katz Media
Created on August 17, 2023
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Transcript
THE IMPORTANCE OF THE MULTICULTURAL VOTE
44
Projected non-white* portion of the U.S. population by 2030
Black Adults 18+
Hispanic Adults 18+
96
Number of non-white* adults of voting age in the U.S.
Million
Black Registered Voters
Hispanic Registered Voters
(any election)
(any election)
TOP 25 BLACK & HISPANIC DMAs
HOME
Sources: U.S. Census Projections+2024 ACS 1 Year Estimates Nielsen 2026 DMA Populations, Scarborough USA 2025 R2 Combo, Adults 18+ *Non-white includes all races
REACHING THE MULTICULTURAL VOTE
Click on EACH market TO GO TO THE VOTER PROFILE
Top 25 Hispanic DMAs
Top 25 Black DMAs
1. Los Angeles2. New York3. HOUSTON4. MIAMI5. Dallas-Ft. Worth6. ChicagO7. San Francisco8. PHOENIX9. SAN ANTONIO10. SACRAMENTO11. ORLANDO12. Tampa13. harlingen-mcallen
14. WASHINGTON, dc15. FRESNo 16. philadelphia 17. San diego 18. Denver 19. ATLANTA 20. EL PASO 21. Austin 22. Albuquerque 23. BOSTON 24. Las Vegas 25. Seattle
1. new York2. Atlanta3. Washington, DC4. Chicago5. Philadelphia6. DALLAS-FT. WORTH7. HOUSTON8. lOS aNGELES9. Detroit10. Miami11. RALEIGH12. BALTIMORE13. CHARLOTTE
14. MEMPHIS15. Orlando 16. TAMPA 17. NORFOLK 18. Cleveland 19. boston 20. st. louis 21. BIRMINGHAM 22. NEW ORLEANS 23. SAN FRANCISCO 24. RICHMOND 25. JACKSONVILLE
MULTICULTURAL HOME
HOME
Source: Nielsen 2026 DMA Populations, Adults 18+
ALBUQUERQUE DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ATLANTA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
ATL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ATLANTA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
ATL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
AUSTIN DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
BALTIMORE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
BIRMINGHAM DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
BOSTON DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
BOS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
BOSTON DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
BOS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
CHARLOTTE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
CHICAGO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
CHI HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
CHICAGO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
CHI BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
CLEVELAND DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
DALLAS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
DAL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
DALLAS DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
DAL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
DENVER DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
DETROIT DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
EL PASO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
FRESNO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
HARLINGEN-McALLEN DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
HOUSTON DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOU HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
HOUSTON DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOU BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
JACKSONVILLE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
LAS VEGAS DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
LOS ANGELES DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
LOS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
LOS ANGELES DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
LOS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
MEMPHIS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
MIAMI DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
MIA HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
MIAMI DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
MIA BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
NEW ORLEANS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
NEW YORK DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
NYK HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
NEW YORK DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
NYK BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
NORFOLK DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ORLANDO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
ORL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ORLANDO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
ORL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
PHILADELPHIA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
PHI HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
PHILADELPHIA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
PHI BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
PHOENIX DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
RALEIGH DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
RICHMOND DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SACRAMENTO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SAN ANTONIO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SAN DIEGO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SAN FRANCISCO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
SNF HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SAN FRANCISCO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
SNF BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
SEATTLE DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
ST. LOUIS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
TAMPA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
TAM HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
TAMPA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
TAM BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
WASHINGTON, DC DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
WAS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26
WASHINGTON, DC DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
WAS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated May'26