THE IMPORTANCE OF THE MULTICULTURAL VOTE
44
Projected non-white* portion of the U.S. population by 2030
Black Adults 18+
Hispanic Adults 18+
- 34.8M Blacks
- 13% of U.S. Population
- 33% Under 35 - 67% Over 35
- 53% Women - 47% Men
- 83% Registered to Vote
- 48.7M Hispanics
- 18% of U.S. Population
- 38% Under 35 - 62% Over 35
- 50% Women - 50% Men
- 70% Registered to Vote
97
Number of non-whites* of voting age in the U.S.
Million
Black Registered Voters
Hispanic Registered Voters
- 80% Always Vote
- 85% Listen to AM/FM Radio
- 70% Watch Broadcast TV
- 77% Always Vote
- 85% Listen to AM/FM Radio
- 65% Watch Broadcast TV
(any election)
(any election)
TOP 25 BLACK & HISPANIC DMAs
HOME
Sources: U.S. Census Projections; U.S. Census, ACS 2023 1 Year Estimates; Nielsen 2025 DMA Populations; Scarborough USA R2 2024; Adults 18+ *Non-White Includes All Races
REACHING THE MULTICULTURAL VOTE
Click on EACH market TO GO TO THE VOTER PROFILE
Top 25 Hispanic DMAs
Top 25 Black DMAs
1. Los Angeles2. New York3. HOUSTON4. MIAMI5. Dallas-Ft. Worth6. ChicagO7. San Francisco8. PHOENIX9. SAN ANTONIO10. SACRAMENTO11. ORLANDO12. HARLINGEN-Mcallen13. TAMPA
14. WASHINGTON, dc15. FRESNo 16. SAN DIEGO 17. PHILADELPHIA 18. Denver 19. ATLANTA 20. EL PASO 21. ALBUQUERQUE 22. AUSTIN 23. BOSTON 24. Las Vegas 25. Seattle
1. new York2. Atlanta3. Washington, DC4. Chicago5. Philadelphia6. DALLAS-FT. WORTH7. HOUSTON8. lOS aNGELES9. Detroit10. Miami11. RALEIGH12. BALTIMORE13. CHARLOTTE
14. MEMPHIS15. Orlando 16. TAMPA 17. NORFOLK 18. Cleveland 19. ST. LOUIS 20. BOSTON 21. BIRMINGHAM 22. NEW ORLEANS 23. SAN FRANCISCO 24. RICHMOND 25. JACKSONVILLE
MULTICULTURAL HOME
HOME
Source: Nielsen 2025 DMA Populations; Persons 18+
ALBUQUERQUE DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June'25
ATLANTA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
ATL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
ATLANTA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
ATL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
AUSTIN DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
BALTIMORE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
BIRMINGHAM DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
BOSTON DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
BOS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
BOSTON DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
BOS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
CHARLOTTE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
CHICAGO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
CHI HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
CHICAGO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
CHI BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
CLEVELAND DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
DALLAS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
DAL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
DALLAS DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
DAL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
DENVER DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
DETROIT DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
EL PASO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
FRESNO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
HARLINGEN-McALLEN DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
HOUSTON DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOU HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
HOUSTON DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOU BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
JACKSONVILLE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
LAS VEGAS DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
LOS ANGELES DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
LOS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
LOS ANGELES DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
LOS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
MEMPHIS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
MIAMI DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
MIA HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
MIAMI DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
MIA BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
NEW ORLEANS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
NEW YORK DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
NYK HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
NEW YORK DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
NYK BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
NORFOLK DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
ORLANDO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
ORL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
ORLANDO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
ORL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
PHILADELPHIA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
PHI HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
PHILADELPHIA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
PHI BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
PHOENIX DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
RALEIGH DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
RICHMOND DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SACRAMENTO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SAN ANTONIO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SAN DIEGO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SAN FRANCISCO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
SNF HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SAN FRANCISCO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
SNF BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SEATTLE DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
ST. LOUIS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
TAMPA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
TAM HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
TAMPA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
TAM BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
WASHINGTON, DC DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
WAS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
WASHINGTON, DC DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
WAS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
Katz Local Vote - The Multicultural Vote 2024
Katz Media
Created on August 17, 2023
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Transcript
THE IMPORTANCE OF THE MULTICULTURAL VOTE
44
Projected non-white* portion of the U.S. population by 2030
Black Adults 18+
Hispanic Adults 18+
97
Number of non-whites* of voting age in the U.S.
Million
Black Registered Voters
Hispanic Registered Voters
(any election)
(any election)
TOP 25 BLACK & HISPANIC DMAs
HOME
Sources: U.S. Census Projections; U.S. Census, ACS 2023 1 Year Estimates; Nielsen 2025 DMA Populations; Scarborough USA R2 2024; Adults 18+ *Non-White Includes All Races
REACHING THE MULTICULTURAL VOTE
Click on EACH market TO GO TO THE VOTER PROFILE
Top 25 Hispanic DMAs
Top 25 Black DMAs
1. Los Angeles2. New York3. HOUSTON4. MIAMI5. Dallas-Ft. Worth6. ChicagO7. San Francisco8. PHOENIX9. SAN ANTONIO10. SACRAMENTO11. ORLANDO12. HARLINGEN-Mcallen13. TAMPA
14. WASHINGTON, dc15. FRESNo 16. SAN DIEGO 17. PHILADELPHIA 18. Denver 19. ATLANTA 20. EL PASO 21. ALBUQUERQUE 22. AUSTIN 23. BOSTON 24. Las Vegas 25. Seattle
1. new York2. Atlanta3. Washington, DC4. Chicago5. Philadelphia6. DALLAS-FT. WORTH7. HOUSTON8. lOS aNGELES9. Detroit10. Miami11. RALEIGH12. BALTIMORE13. CHARLOTTE
14. MEMPHIS15. Orlando 16. TAMPA 17. NORFOLK 18. Cleveland 19. ST. LOUIS 20. BOSTON 21. BIRMINGHAM 22. NEW ORLEANS 23. SAN FRANCISCO 24. RICHMOND 25. JACKSONVILLE
MULTICULTURAL HOME
HOME
Source: Nielsen 2025 DMA Populations; Persons 18+
ALBUQUERQUE DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June'25
ATLANTA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
ATL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
ATLANTA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
ATL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
AUSTIN DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
BALTIMORE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
BIRMINGHAM DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
BOSTON DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
BOS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
BOSTON DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
BOS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
CHARLOTTE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
CHICAGO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
CHI HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
CHICAGO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
CHI BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
CLEVELAND DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
DALLAS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
DAL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
DALLAS DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
DAL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
DENVER DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
DETROIT DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
EL PASO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
FRESNO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
HARLINGEN-McALLEN DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
HOUSTON DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOU HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
HOUSTON DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOU BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
JACKSONVILLE DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
LAS VEGAS DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
LOS ANGELES DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
LOS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
LOS ANGELES DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
LOS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
MEMPHIS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
MIAMI DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
MIA HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
MIAMI DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
MIA BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
NEW ORLEANS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
NEW YORK DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
NYK HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
NEW YORK DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
NYK BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
NORFOLK DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
ORLANDO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
ORL HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
ORLANDO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
ORL BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
PHILADELPHIA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
PHI HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
PHILADELPHIA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
PHI BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
PHOENIX DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
RALEIGH DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
RICHMOND DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SACRAMENTO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SAN ANTONIO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SAN DIEGO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SAN FRANCISCO DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
SNF HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SAN FRANCISCO DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
SNF BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
SEATTLE DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
ST. LOUIS DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
TAMPA DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
TAM HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
TAMPA DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
TAM BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
WASHINGTON, DC DMA: BLACK POLITICAL PROFILE
TOP 25 DMAs
WAS HISPANIC PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25
WASHINGTON, DC DMA: HISPANIC POLITICAL PROFILE
TOP 25 DMAs
WAS BLACK PROFILE
HOME
Source: Nielsen Scarborough, A18+Data updated June '25