Interactive timeline

Activity 1. Interactive Timeline

HISTORY OF MARKETING

Karen Jiménez 00429153

A history of marketing: Strategy through the ages

First magazine ad in Benjamin Franklin’s General Magazine 1742

Introduction of the printing press 1400s.

“The Marketing of Products.”1902

First billboards 1830s

1910 First cinema advertising

1862Introduction of direct mail advertisement.

1450s First print advertisement was made.

1786 First advertising agency

A history of marketing: Strategy through the ages

First wireless phone was invented. 1972

First personal computer 1975

Introduction of Television ads1942

First radio advertising 1922

1919 The Bauhaus- School of design

1973 Sports advertising

1952“Marketing mix”

1936 First marketing journal

A history of marketing: Strategy through the ages

First search engines emerged. 1990s

Banner advertising 1994

Youtube2005

Online advertising will surpass TV 2016

1978 E-mail advertising

1995 Social media platforms

2020 COVID

2010 Google Ads launches

1992 Marketing automation

References

• A History of Marketing: Strategy Through the Ages. (s. f.). https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover

• History in the making: Transformative moments in B2B Marketing. (s. f.). https://www.linkedin.com/business/marketing/blog/trends-tips/top-b2b-marketing-moments-past-20-years

• Marc. (2022). The history of marketing. Marketing Museum. https://marketing.museum/marketing-history/

The need for focused, professional marketing efforts was noted when the University of Pennsylvania offered the first marketing course, dubbed, “The Marketing of Products.”

The marketing mix focused on outlining the key ingredients needed to understand what a product or service provides consumers, and how marketers can best align those ingredients to market products and services effectively.

Since thousand years ago, businesses naturally ended up branding their products, and with the growth of international trade marketing became necessary.

The Digital Equipment Corp. is believed to have sent the first commercial advertising mass E-Mail for computers to approx. 400 recipients. The mailing led to a return on investment of 13 million US Dollars.

The introduction of Television ads added even more opportunity for brands to reach consumers across a growing media landscape.

Since thousand years ago, businesses naturally ended up branding their products, and with the growth of international trade marketing became necessary.

The company Unica which today is part of IBM Campaign has launched the first Marketing Automation software.

The American telecommunications company AT&T has implemented the first online banner ad

An influential and revolutionary design school that combined art, design and crafts leading to important developments in product design.

The effect the COVID-19 pandemic had on every facet of life is so significant that its still sorting out the consequences. Marketing was no exception.

The German soccer club Eintracht Braunschweig lifted jersey advertising to a new level when it replaced it´s own club logo with the logo of the spirit company Jägermeister in order to bypass the German soccer league´s commercial sponsoring regulations.

The Journal of Marketing is the first regularly published academic journal with a focus on marketing. The Journal of Marketing consists of peer-reviewed research articles and aims at knowledge development of real-world marketing questions.

William Taylor founded the first advertising agency. Unlike modern advertising agencies, William Taylor was specialized in offering his services as an advert sales represantitve for printing firms and newspapers.

The video sharing platform offered anyone the ability to easily create video content and upload it, transforming not just B2B marketing, but the internet itself. Marketers quickly began generating videos for their own brands.

It kicked off a wave of emerging technologies.

It allowed anyone advertising on Google to add a piece of code to their site in order to track and remarket to users who already viewed their site or engaged with their content.

Direct mail advertising is a marketing technique that involves sending promotional materials, such as letters, postcards, or brochures

The Ringling Brothers are a famous example by starting to use large billboard advertisements from 1835 onwards to promote their circus business in New York City.

This device revolutionized communications on a mass scale, providing businesses with a quick and cost-effective way to reach potential customers.

Since thousand years ago, businesses naturally ended up branding their products, and with the growth of international trade marketing became necessary.

The first paid radio advertising aired on the WEAF radio station in New York. In the ad the radio host H.M. Blackwell conducted a 10 minute talk about appartments at the Hawthorne Court in Jackson Heights, Queens, New York. The cost of the 10 minute advertisement was 50 US Dollars.

The platform ClassMates started as a forerunner of today's social media platforms.

This marks a massive change in the industry and signals a new paradigm for advertising and the way people consume media. By 2019, digital advertising had overtaken all traditional advertising businesses like TV, radio, and newspapers.