A history of Marketing
Aideé Montserrat Yañez Sandoval
Benjamin Franklin’s General Magazine published the first magazine ad.
The invention of the printing press revolutionized our communication ability.
1742
1400
START
1450
1862
960-1279
The fist advertising. A chinese needles business use a bronze printing plate as a poster.
Beginning of the mass production of printed advertising.
Introduction of direct mail advertisement.
A history of Marketing
Aideé Montserrat Yañez Sandoval
Businesses began purchasing advertising time on the radio.
The “marketing mix” was introduced to the marketing industry.
1952
1922
1942
1969
1902
First academic marketing course.
The introduction of Television ads on July 1.
The mass media boom.
A history of Marketing
Aideé Montserrat Yañez Sandoval
The first personal computer entered the new digital scene on January.
IBM introduced the IBM personal computer on June 16.
1981
1975
1972
1978
1983
The birth of the internet on January 1.
First Email Campaign.
The first wireless phone was invented.
A history of Marketing
Aideé Montserrat Yañez Sandoval
Tim Bernes-Lee created the First Webpage on August 6.
The first true social media site was created. Called Six Degrees on January 1.
1997
1991
1994
1998
1984
Google introduced PageRank on April 1, a metric to determine how websites should rank.
The first “smartphone” was launched on August 16.
Apple launched its Macintosh, MAC, on January 24.
A history of Marketing
Aideé Montserrat Yañez Sandoval
Google launched AdWords on October 23, a tool to promote products.
Youtube was launched on February 14.
2005
2000
GOAL
2004
2019 – 2020
1999
AI is transformed digital marketing through automated adverts and emails.
Facebook was launched on February 4.
The first blogging page was launched under the name of blogger.com
A history of Marketing
Aideé Montserrat Yañez Sandoval
Referencias
A History of Marketing: Strategy Through the Ages. (s. f.). https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover A timeline of marketing. (s. f.). SWW Marketing. https://www.swwmarketing.com/marketing-insights-blog/a-timeline-of-marketing CampaignUK. (2015, 19 agosto). History of advertising: No 113: Ben Franklin's General Magazine.https://www.campaignlive.co.uk/article/history-advertising-no-113-ben-franklins-general-magazine/ CoSchedule. (2023, 23 febrero). The History of Marketing: How Strategies have changed. CoSchedule Blog. https://coschedule.com/marketing/history-of-marketing Gibson, W. E. (2022). First cellular phone call was made 45 years ago. AARP. https://www.aarp.org/politics-society/history/info-2018/first-cell-phone-call.html Houston, A. (2022, 28 julio). Ad of the day: What happens when Heinz asks an AI image generator to ‘draw ketchup’? The Drum. https://www.thedrum.com/news/2022/07/28/ad-the-day-what-happens-when-heinz-asks-ai-image-generator-draw-ketchup Jurberg, A. (2022, 5 enero). The first email campaign ever sent led to $12 million in sales. Medium. https://bettermarketing.pub/the-first-email-campaign-ever-sent-led-to-12-million-in-sales-3b70c4f7d2fa
A history of Marketing
Aideé Montserrat Yañez Sandoval
Referencias
Marc. (2022). The history of marketing. Marketing Museum. https://marketing.museum/marketing-history/ Nafis, F. A. (2022, 7 enero). World’s first social media - tech teaser - medium. Medium. https://medium.com/tech-teaser/worlds-first-social-media-1088bc351e01 Ponte Geek. (2019, 22 enero). Comercial 1984 de Apple durante el Super Bowl XVIII [Vídeo]. YouTube. https://www.youtube.com/watch?v=lWqWkVFcMkg Smith, Rob. (2022, 20 mayo). IBM created the world’s first smartphone 25 years ago. World Economic Forum. https://www.weforum.org/agenda/2018/03/remembering-first-smartphone-simon-ibm/ The Economic Times. (s. f.). What is marketing mix? https://economictimes.indiatimes.com/definition/marketing-mix Tompkins, C. (2017, 3 julio). How Facebook Forever Affected Marketing - The Go! Agency. The Go! Agency. https://gosalesandmarketing.com/facebook-forever-affected-marketing/
An example of AI marketing its Heinz first Ad campaign entirely using AI-Generated images. The campaign started with a simple idea that was modify by AI. (Houston, 2022)
The business was called "Jinan Liu´s Fine Needle Shop" and used this advertising method during the Song dynasty.(Marc, 2022)
The first smartphones was created by IBM under the name of Simon. Featured with a touchscreen, email capability, a calculator and a sketch pad. The battery life was of an hour. (Smith, 2022)
Evan Williams and Meg Hourihan launched a platform that opened up opportunities for people to publish online. (Ndmu, 2018)
The launched was accompanied with a Super Bowl commercial directed by Ridley Scott.
The first home-use PC was the Altair 8800.
The Gunterver press is a mechanical device that allow uniform prints.(Marc, 2022)
Edward David Jones introduced the course at the University of Michigan. (Marc, 2022)
YouTube become an important tool for digital marketing since it reach a vast audience offering engagin content and versatile features. It become accesible worldwide on 2005 by Steve Chen, Chad Hurley, and Jawed Karim. (Keeley, 2023)
Franklin successfully persuaded retailers and other businesses to advertise their goods and services. (CampaignUK, 2015)
Marketing mix refers to the tactics a company uses to promote a brand. (he Economic Times, s. f.)
The first handheld cellular phone call was made on April 3, 1973, by Motorola engineer Martin Cooper.(Gibson, 2022)
Gary Thuerk the “Father of Spam” at Digital Equipment Corporation (DEC) created an email campaign advertising new computers sent to 400 email users on ARPANET. (Jurberg, 2022)
Founded by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. Facebook forever affected marketing since it allowed brands to interact with customers and audiences through engaging content that is positioned on their timeline. (Tompkins, 2017)
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Transcript
A history of Marketing
Aideé Montserrat Yañez Sandoval
Benjamin Franklin’s General Magazine published the first magazine ad.
The invention of the printing press revolutionized our communication ability.
1742
1400
START
1450
1862
960-1279
The fist advertising. A chinese needles business use a bronze printing plate as a poster.
Beginning of the mass production of printed advertising.
Introduction of direct mail advertisement.
A history of Marketing
Aideé Montserrat Yañez Sandoval
Businesses began purchasing advertising time on the radio.
The “marketing mix” was introduced to the marketing industry.
1952
1922
1942
1969
1902
First academic marketing course.
The introduction of Television ads on July 1.
The mass media boom.
A history of Marketing
Aideé Montserrat Yañez Sandoval
The first personal computer entered the new digital scene on January.
IBM introduced the IBM personal computer on June 16.
1981
1975
1972
1978
1983
The birth of the internet on January 1.
First Email Campaign.
The first wireless phone was invented.
A history of Marketing
Aideé Montserrat Yañez Sandoval
Tim Bernes-Lee created the First Webpage on August 6.
The first true social media site was created. Called Six Degrees on January 1.
1997
1991
1994
1998
1984
Google introduced PageRank on April 1, a metric to determine how websites should rank.
The first “smartphone” was launched on August 16.
Apple launched its Macintosh, MAC, on January 24.
A history of Marketing
Aideé Montserrat Yañez Sandoval
Google launched AdWords on October 23, a tool to promote products.
Youtube was launched on February 14.
2005
2000
GOAL
2004
2019 – 2020
1999
AI is transformed digital marketing through automated adverts and emails.
Facebook was launched on February 4.
The first blogging page was launched under the name of blogger.com
A history of Marketing
Aideé Montserrat Yañez Sandoval
Referencias
A History of Marketing: Strategy Through the Ages. (s. f.). https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover A timeline of marketing. (s. f.). SWW Marketing. https://www.swwmarketing.com/marketing-insights-blog/a-timeline-of-marketing CampaignUK. (2015, 19 agosto). History of advertising: No 113: Ben Franklin's General Magazine.https://www.campaignlive.co.uk/article/history-advertising-no-113-ben-franklins-general-magazine/ CoSchedule. (2023, 23 febrero). The History of Marketing: How Strategies have changed. CoSchedule Blog. https://coschedule.com/marketing/history-of-marketing Gibson, W. E. (2022). First cellular phone call was made 45 years ago. AARP. https://www.aarp.org/politics-society/history/info-2018/first-cell-phone-call.html Houston, A. (2022, 28 julio). Ad of the day: What happens when Heinz asks an AI image generator to ‘draw ketchup’? The Drum. https://www.thedrum.com/news/2022/07/28/ad-the-day-what-happens-when-heinz-asks-ai-image-generator-draw-ketchup Jurberg, A. (2022, 5 enero). The first email campaign ever sent led to $12 million in sales. Medium. https://bettermarketing.pub/the-first-email-campaign-ever-sent-led-to-12-million-in-sales-3b70c4f7d2fa
A history of Marketing
Aideé Montserrat Yañez Sandoval
Referencias
Marc. (2022). The history of marketing. Marketing Museum. https://marketing.museum/marketing-history/ Nafis, F. A. (2022, 7 enero). World’s first social media - tech teaser - medium. Medium. https://medium.com/tech-teaser/worlds-first-social-media-1088bc351e01 Ponte Geek. (2019, 22 enero). Comercial 1984 de Apple durante el Super Bowl XVIII [Vídeo]. YouTube. https://www.youtube.com/watch?v=lWqWkVFcMkg Smith, Rob. (2022, 20 mayo). IBM created the world’s first smartphone 25 years ago. World Economic Forum. https://www.weforum.org/agenda/2018/03/remembering-first-smartphone-simon-ibm/ The Economic Times. (s. f.). What is marketing mix? https://economictimes.indiatimes.com/definition/marketing-mix Tompkins, C. (2017, 3 julio). How Facebook Forever Affected Marketing - The Go! Agency. The Go! Agency. https://gosalesandmarketing.com/facebook-forever-affected-marketing/
An example of AI marketing its Heinz first Ad campaign entirely using AI-Generated images. The campaign started with a simple idea that was modify by AI. (Houston, 2022)
The business was called "Jinan Liu´s Fine Needle Shop" and used this advertising method during the Song dynasty.(Marc, 2022)
The first smartphones was created by IBM under the name of Simon. Featured with a touchscreen, email capability, a calculator and a sketch pad. The battery life was of an hour. (Smith, 2022)
Evan Williams and Meg Hourihan launched a platform that opened up opportunities for people to publish online. (Ndmu, 2018)
The launched was accompanied with a Super Bowl commercial directed by Ridley Scott.
The first home-use PC was the Altair 8800.
The Gunterver press is a mechanical device that allow uniform prints.(Marc, 2022)
Edward David Jones introduced the course at the University of Michigan. (Marc, 2022)
YouTube become an important tool for digital marketing since it reach a vast audience offering engagin content and versatile features. It become accesible worldwide on 2005 by Steve Chen, Chad Hurley, and Jawed Karim. (Keeley, 2023)
Franklin successfully persuaded retailers and other businesses to advertise their goods and services. (CampaignUK, 2015)
Marketing mix refers to the tactics a company uses to promote a brand. (he Economic Times, s. f.)
The first handheld cellular phone call was made on April 3, 1973, by Motorola engineer Martin Cooper.(Gibson, 2022)
Gary Thuerk the “Father of Spam” at Digital Equipment Corporation (DEC) created an email campaign advertising new computers sent to 400 email users on ARPANET. (Jurberg, 2022)
Founded by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. Facebook forever affected marketing since it allowed brands to interact with customers and audiences through engaging content that is positioned on their timeline. (Tompkins, 2017)