A history of marketing: strategy through the ages

Alissa Pinzon Ceballos

A history of marketing

Strategy through the ages

1862

1830

1400´s

1742

Introduction of direct mail advertisement

The posters appear

Introduction of the printing press

First magazine ad

1760

1842

1450´s

1902

Steam engine

First advertising agency

The first recorded print advertisement

Origin of the word marketing

A history of marketing

Strategy through the ages

1902

1914

1922

1929

First marketing course

Research of market distribution

Fred E. Clarck, father of marketing

Sales-oriented marketing is born.

1942

1926

Early 90´s

1914

Introduction of Television ads

Introduction of radio advertising

The first search engines emerged

Mass production

A history of marketing

Strategy through the ages

1952

1964

1975

1972

1954

Marketing mix first coined

Marketing mix became popular

The first personal computer

T.V advertising superpasses radio.

The first wireless phone was invented

A history of marketing

Strategy through the ages

1990 - 1994

2018

2012

1992

2G cell phone network hits the market.

e-commerce has a growing growth (83.9%) of users

IBM created the earliest iteration of what we now recognize as a smartphone

Artificial Intelligence

References

A History Of Marketing: Strategy Through The Ages. (2021, January 25). Marketing Evolution. Retrieved August 16, 2023, from https://anahuac.brightspace.com/d2l/le/lessons/1153341/topics/11008552 Historia del Marketing. (2019). Comunicare. Retrieved August 16, 2023, from https://www.comunicare.es/historia-del-marketing/