Marketing timeline/Activity 1. Interactive Timeline

Activity 1: Interactive Timeline

A History of Marketing

Catherine Villuelas

2 B.C

International trade becomes common

1450s

The need for creating a marketing strategy to stand out from merchants with similar proposals arises

First recorded print advertisement

Preliterate era (6 B.C.)

1400s

The bases of advertising in pre-literate societies

The need for creating a marketing strategy to stand out from merchants with similar proposals arises

Introduction of printing press

1742

Provided a quicker and cheaper wa y to reach potential customers on a mass scale.

Artisans provided a namesake design to their goods to make them easily identifiable

First magazine ad in Benjamin Franklin’s General Magazine

To learn more...

Activity 1: Interactive Timeline

A History of Marketing

Catherine Villuelas

1902

1939

“The Marketing of Products.”

Radio Industries continued expanding despite the Great Depression

1895

It was the first marketing course, offered by the University of Pennsylvania, as brands needed to increase efforts on the correct use of mass communication

1941

Broadcast media emerged

Introduction of Television ads

The radio industry became more affordable and provided accesible entertainment

1922

Represented the first time marketers needed to manage a large number of marketing channels

First radio commercial was aired in New York

The first television advertisement aired during Dodgers and Phillies baseball game, with an estimated audience of 4,000 viewers. This methodadded more opportunities for brands to reach consumers in a growing media landscape.

It announced an apartment complex. Radio later overtook print advertising.

Activity 1: Interactive Timeline

A History of Marketing

Catherine Villuelas

1952

1950s

“Marketing mix”: first modern marketing measurement concept was introduced

1967

Emergence of modern marketing and performance

Beginning of the Super Bowl

1964

1969

Represents one of the biggest marketing events for television history

Seeked to produce the highest marketing return on investment. Brands moved on from generic messages and tried to understand consumers, creating a more personalized, in depth engagement

Marketing mix was popularized by Neil Borden

Strategy that went out of traditional advertising methods. Focused on outlining key elements from a product or service.

Advanced Research Projects Agency Network was developed

Based on 4 ps: product, promotion, place and price, as key ingredients for successful marketing. Made it possible for marketers to gather long-term data to establish relationships between marketing mixes and their impact on sales

Based on research that had previously been carried out by the U.S Department of Defense, it consisted of an early internet prototype

Activity 1: Interactive Timeline

A History of Marketing

Catherine Villuelas

1972

first wireless phone was invented

1983

90s

Beginning of the internet

First engines emerged to allow users to navigate the web

1994

Gave way to new emerging technologies

First smartphone was introduced

Allowed for people to be interconnected

90s

Digital marketing

By IBM, it allowed for sophisticated browsing and engagement

Variations of search engine optimization and advertising

Consumers gained access to a wider variety of platforms, and marketers engaged with them across these channels. This allowed for marketers to see when and where consumers were engaging (measure the impact).

1975

first personal computer was introduced

Activity 1: Interactive Timeline

A History of Marketing

Catherine Villuelas

As for the influencer area, A.I has created influencers that also engage in social media, becoming a relevant element on social media marketing

1998

2014

Influencer marketing

Sponspored searches were created by the company Go-To

Companies hire a public individual that has influence on others, persuading them to consume a product or service

Tracked data of when someone clicked a displayed content. Companies use it to promote their services and tie them directly with search engines to make them easy to find.

2020s

1994

2004

VR AND AI MARKETING

Email becomes mass communication tool

beginning of social media marketing

With technological innovations and the need to continue being connected during the pandemic, came tools like Virtual Reality and Artificial Intelligence. They help visualize products or services in a more immersive way, involving both fantasy and reality to create a more appealing experience for consumers

Some examples...

Allowed advertisements to be easily transmitted, as well as personalized content for a broader reach

It began under the Web 2.0 movement, which involved internet becoming interactive

Bibliography

Smith, T. (2019). The History of Marketing Tools, their Big Moments, and their Future. Retrieved from https://digitalcommons.murraystate.edu/cgi/viewcontent.cgi?article=1207&context=bis437 See U in History/Mythology. (2022). The Invention of the Printing Press - Historical Curiosities - See U in History. Retrieved https://www.youtube.com/watch?v=Bhbl0eDGmsA McDonough,J. (2012). First Radio Commercial Hit Airwaves 90 Years Ago. Retrieved from https://www.npr.org/2012/08/29/160265990/first-radio-commercial-hit-airwaves-90-years-ago Smith, S. (2014). Radio: The Internet of the 1930s. Retrieved from https://www.apmreports.org/episode/2014/11/10/radio-the-internet-of-the-1930s NFL. (2016). Super Bowl I: The First AFL-NFL Championship Game | Chiefs vs. Packers | NFL. Retrieved from https://www.youtube.com/watch?v=-ihLXZ2-l7A Aamoth, D. (2014). First Smartphone Turns 20: Fun Facts About Simon. Retrieved from https://time.com/3137005/first-smartphone-ibm-simon/

First print advertisement in history

Although the first marketing print advertisemen produced with the printing press took place in the 1450s, the first print advertisement in history goes way back. One of the preceding ones was found in Egypt, consisting of a papyrus from a weaver who offered a reward for a lost slave.