A history of marketing: Strategy through the ages

Daniela Sánchez Montemayor

A history of marketing: Strategy through the ages

Before 1450

1450s

1862

1920s

Artisans use design to brand their goods.

First recorded print advertisement.

Introduction of direct mail advertisement.

Radio advertising gains popularity.

1742

1902

1942

1450s

First magazine ad in Benjamin Franklin's General Magazine.

University of Pennsylvania offers the first marketing course.

Introduction of television ads.

Introduction of the printing press revolutionizes communication.

Early 2000s

1952

1972

1980s

Neil Borden introduces the concept of marketing mix.

Invention of the first wireless phone.

Expansion of cable television and niche marketing.

Rise of smartphones and mobile marketing.

1975

1990s

2000s

1960s

Introduction of the first personal computer.

Emergence of the internet and initial forms of digital marketing.

Advent of digital attribution models.

Emergence of consumer-focused advertising.

2010

2015

2020

2022

Multi-Touch Attribution gains prominence.

Growth of influencer marketing on social media.

Increased focus on AI-driven marketing automation.

Augmented Reality (AR) and Virtual Reality (VR) marketing experiments.

2018

2021

2023

2012

Expansion of voice search and voice-activated devices.

Continued growth of personalized marketing strategies.

Introduction of advanced data analytics for marketing.

Unified marketing measurement across online and offline channels.

Future

Anticipated developments in AI, data privacy, and marketing ethics.

Thank you

1450s

The first recorded print advertisement emerges, marking the inception of using printed media to promote products and services, opening up new possibilities for reaching larger audiences.

1920s

Radio emerges as a popular medium for advertising, bringing audio content to a broader audience and becoming a powerful tool for spreading brand messages.

Future

Ongoing developments in AI, data privacy, and marketing ethics shape the trajectory of the marketing landscape, influencing how brands connect with consumers in the years ahead.

1862

Direct mail advertising is introduced, offering a direct and personalized way to connect with consumers through their mailboxes, adding a layer of direct engagement to marketing efforts.

2021

Personalization becomes a key focus, using data to create custom experiences that connect with individual consumers, building stronger loyalty towards brands.

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2023

Unified marketing measurement strategies are implemented, providing a holistic view of the effectiveness of marketing efforts across various channels, both online and offline.

1960s

The focus shifts to consumer-oriented advertising, emphasizing understanding consumer behaviors and preferences to create more targeted and effective marketing campaigns.

1980s

Cable television expansion leads to niche marketing, targeting specific and segmented audiences.

1902

The University of Pennsylvania introduces the first marketing course, titled "The Marketing of Products," reflecting the growing recognition of marketing as a distinct and important discipline.

Before 1450

Artisans, even in ancient societies without written language, visually distinguish their goods with unique designs, laying the foundation for branding and an early form of advertising.

1975

Introduction of the first personal computer marks the digital era and sets the foundation for future online marketing strategies.

2020

Artificial Intelligence (AI) and automation technologies enable highly personalized marketing experiences, driving engagement and improving overall campaign effectiveness.

2012

Data analytics become integral to marketing strategies, helping marketers gain deeper insights into consumer behavior and preferences for more effective campaigns.

1990s

The rise of the Internet brings about early forms of digital marketing, including banner ads and email campaigns, fundamentally changing how brands interact with consumers.

2015

Influencer marketing gains traction on social media platforms, leveraging the reach and credibility of online influencers to promote products and services.

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2010

Multi-touch attribution gains prominence, recognizing that consumers interact with multiple touchpoints before making a decision, prompting the need to analyze the entire consumer journey.

1952

Neil Borden introduces the concept of the marketing mix, highlighting the essential components that contribute to successful marketing campaigns and shaping modern marketing strategies.

2018

The rise of voice search and voice-activated devices forces marketers to adapt their strategies to accommodate this new mode of consumer interaction.

2022

Augmented Reality (AR) and Virtual Reality (VR) are explored as innovative marketing tools, offering interactive and immersive experiences to engage consumers.

1742

Benjamin Franklin's "General Magazine" features the first magazine advertisement, illustrating the connection between printed media and commercial promotion, paving the way for modern advertising strategies.

1972

The invention of the first wireless phone introduces the potential for mobile communication, laying the groundwork for future mobile marketing strategies.

1450s

The printing press, a revolutionary invention, transforms communication by allowing mass production of materials. This innovation initiates the use of printed materials for advertising purposes.

1942

The advent of television advertising presents a visually engaging platform, rapidly becoming a dominant medium for reaching households and driving consumer demand.

Early 2000s

The proliferation of smartphones leads to the emergence of mobile marketing, allowing brands to engage with consumers on-the-go and in real time.

2000s

Digital attribution models are developed to measure the effectiveness of online marketing efforts, enabling marketers to better understand the impact of their campaigns.

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