Timeline
Adriana Nieto Álvarez
1902
1960-70s
1450
1973
1985
1942
History Of Marketing: Strategy Through The Ages
1952
1400
1742
1981 - 1984
print advertisement
the beginning of the digital age
Television ads
Newspaper advertising
MMM
“The Marketing of Products"
marketing mix
printing press
First Magazine ad
Computers
+info
+info
+info
+info
+info
Millenium
1995 - 2002
2005
1995
2010
1990 - 1994
1995 - 1997
1998
2003
2006
internet and emails
Adwords
Google Analytics
Start of SEO
smartphones
mobile and the start of text advertising
search engines
Blogs
social media
HubSpot
+info
+info
+info
+info
+info
2012
2019 - 2020
2015
Social media marketing
AI & automations
mobile shoppers
+info
19XX
Lorem ipsum dolor sit
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.
Milenium
Adwords
By 2000 there was a 500% increase in technology! This year saw the launch of Google PPC/Adwords. The start to the new millennium brought about the introduction of inbound marketing that quickly became recognised as an effective marketing strategy, characterised by a greater emphasis on information sharing, user-centred design and collaboration. This new trend led to consumers engaging with brands in new ways. Instead of simply pushing advertising on customers, the benefits of creating value and earning their business began to take hold.
1995 - 1997
search engines
1995 – 1997 saw what is now second nature to most of us, the search engine, the first being launched in 1995. In December 1995, 16 million people used the web for searching growing to 70 million by December 1997 - so from 0.4% of the population to 1.7% of it
1400
the introduction of the printing press
This device revolutionized communications on a mass scale, providing businesses with a quick and cost-effective way to reach potential customers. This laid the framework for a consumer-focused culture, and opened the door for businesses to engage in modern marketing activities.
1990-1994
Advance of the mobile and the start of text advertising
1990 – 1994 saw the the advance of mobile as it became more commonplace to own a mobile device. This then saw the introduction of text advertising, a truly new way of marketing. During this time TV displaced newspapers as the nations ad medium, growing from £2.4 billion to an estimated £8.3 billion.
1742
The first magazine ad
From the first magazine ad in Benjamin Franklin’s General Magazine in 1742, to the introduction of direct mail advertisement in 1862, advertising the number of print ads during this time skyrocketed.
1995
Start of SEO
Although recognised as a more recent development, SEO was actually born in 1995, with the first recorded use of the term search engine optimisation in this year. Just like today, search algorithms relied on webmaster-provided information like meta data, keyword density and other on page factors, but with an ultimate goal to provide the best experience for the searcher.
1450
The first print advertisement
The power of print media and its ability to reach more people faster did not go unnoticed. Within a decade of the introduction of the printing press, the first recorded print advertisement was made in the 1450’s. After this, the use of print skyrocketed, and with it, came more sophisticated advertisements.
2006
HubSpot
In 2006 HubSpot is launched and social media continued to grow with the introduction of Twitter. E-Commerce also began and quickly grew with Amazon sales topping $10 billion, rising to $25 billion in 2009 – remember the print advertising revenue for ALL of the newspapers!
1973
Beggining of digital age
The digital age began in 1973 when new emerging technologies continued to change the marketing landscape. In this year Motorola researcher Dr Martin Cooper made the first ever hand-held mobile phone!
1998
Blogs
In 1998 search evolved with Google and MSN and in 1999 blogging emerged with the launch of blogger.com. By 2006 there were 50 million blogs in existence! In 1998 Google also introduced PageRank, which is the metric Google uses to determine how websites should rank.
1995 - 2002
Internet and emails
1995 – 2002 saw the introduction of the internet and emails! In 1994, Phoenix law firm Canter and Seigal advertised their services by posting a message on several thousand newsgroups. Mobile phones gained even more popularity and the internet became a viable tool for commerce, opening doors for an explosion in marketing.
1960-70s
Marketing mix modeling (MMM)
When MMM was first created, the marketing mix used to engage audiences was limited to print, broadcast, and out-of-home advertising. This made it possible for marketers to collect long-term, aggregate data that could determine the relationship between marketing mixes and their overall impact on sales. Taking into consideration the four Ps of marketing, marketers could then aim their efforts toward placing the right message, in front of the right consumer, at the right time.
19XX
Lorem ipsum dolor sit
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.
2015
Mobile shoppers
In 2015 mobile shoppers reached 72.8 million in the UK, showing the shift in consumer habits.
2010
smartphones
By 2010 half of all adults in the UK owned a smartphone. This lead to an increase in time spent online compared to spent in front of the TV, with 13.6 hours watching TV and 13.7 hours spent online.
1902
The marketing of products
As more brands began leveraging mass communication to advertise their products and services, it didn’t take long to recognize the need to understand the effects of their advertising efforts and how the media mix could be optimized. In fact, the need for focused, professional marketing efforts was noted back in 1902, when the University of Pennsylvania offered the first marketing course, dubbed, “The Marketing of Products.”
1985
Newspaper advertising
In 1985 print advertising really exploded with newspaper ad revenue reaching an impressive £25 billion! This explosion was a result of the emergence of desktop publishing and the personal computer.
1981 - 1984
Computers
In 1981 IBM introduced the IBM personal computer, and three years later in 1984, Apple launched its hugely successful Macintosh with an impressive Super Bowl commercial directed by Ridley Scott. The advertisement cost nearly one million pounds to produce and reached a whopping 46.4% of American households.
2005
Google Analytics
In 2005 Google began personalising search results, informed by past history search. Google analytics was also formed and the demand was so high that new signups were suspended after just one week! It was then made fully available in August 2006.
2012
Social media marketing
In 2012 social media became one of the best lead generators: % of channel users who acquired a customer through that channel: Twitter – 41% LinkedIn – 41% Facebook – 44% Company blog – 46% the audience of internet users grew by 3.1% to 239 million, representing 75.6% of the total population. About two thirds of web users used social networks and more than 90% of social network users were on Facebook.
2020
AI & automations
In 2019 – 2020 today artificial intelligence is transforming digital marketing through automated adverts and emails. This is accomplished by using big data analytics, machine learning, and other processes to gain insight into your audience and then targeting them with relevant ads or emails i.e. when you click on something and it then pops up again.
1942
The television ads
By the time radio advertising entered the marketing landscape, it didn’t take long for radio ad spend to overtake print. Similarly, the introduction of Television ads in 1942 added even more opportunity for brands to reach consumers across a growing media landscape.
2003
social media
In 2003 social media took hold and began to rapidly grow in popularity, with LinkedIn, Myspace, and Facebook launching in 2004.
1952
Marketing mix
First coined in 1952 and made popular in 1964 by Neil Borden, the marketing mix focused on outlining the key ingredients needed to understand what a product or service provides consumers, and how marketers can best align those ingredients to market products and services effectively. It was in this marketing mix strategy that the first iteration of the “marketing mix four Ps” was realized.
TIMELINE of MARKETING
Adriana Nieto
Created on August 14, 2023
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Transcript
Timeline
Adriana Nieto Álvarez
1902
1960-70s
1450
1973
1985
1942
History Of Marketing: Strategy Through The Ages
1952
1400
1742
1981 - 1984
print advertisement
the beginning of the digital age
Television ads
Newspaper advertising
MMM
“The Marketing of Products"
marketing mix
printing press
First Magazine ad
Computers
+info
+info
+info
+info
+info
Millenium
1995 - 2002
2005
1995
2010
1990 - 1994
1995 - 1997
1998
2003
2006
internet and emails
Adwords
Google Analytics
Start of SEO
smartphones
mobile and the start of text advertising
search engines
Blogs
social media
HubSpot
+info
+info
+info
+info
+info
2012
2019 - 2020
2015
Social media marketing
AI & automations
mobile shoppers
+info
19XX
Lorem ipsum dolor sit
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.
Milenium
Adwords
By 2000 there was a 500% increase in technology! This year saw the launch of Google PPC/Adwords. The start to the new millennium brought about the introduction of inbound marketing that quickly became recognised as an effective marketing strategy, characterised by a greater emphasis on information sharing, user-centred design and collaboration. This new trend led to consumers engaging with brands in new ways. Instead of simply pushing advertising on customers, the benefits of creating value and earning their business began to take hold.
1995 - 1997
search engines
1995 – 1997 saw what is now second nature to most of us, the search engine, the first being launched in 1995. In December 1995, 16 million people used the web for searching growing to 70 million by December 1997 - so from 0.4% of the population to 1.7% of it
1400
the introduction of the printing press
This device revolutionized communications on a mass scale, providing businesses with a quick and cost-effective way to reach potential customers. This laid the framework for a consumer-focused culture, and opened the door for businesses to engage in modern marketing activities.
1990-1994
Advance of the mobile and the start of text advertising
1990 – 1994 saw the the advance of mobile as it became more commonplace to own a mobile device. This then saw the introduction of text advertising, a truly new way of marketing. During this time TV displaced newspapers as the nations ad medium, growing from £2.4 billion to an estimated £8.3 billion.
1742
The first magazine ad
From the first magazine ad in Benjamin Franklin’s General Magazine in 1742, to the introduction of direct mail advertisement in 1862, advertising the number of print ads during this time skyrocketed.
1995
Start of SEO
Although recognised as a more recent development, SEO was actually born in 1995, with the first recorded use of the term search engine optimisation in this year. Just like today, search algorithms relied on webmaster-provided information like meta data, keyword density and other on page factors, but with an ultimate goal to provide the best experience for the searcher.
1450
The first print advertisement
The power of print media and its ability to reach more people faster did not go unnoticed. Within a decade of the introduction of the printing press, the first recorded print advertisement was made in the 1450’s. After this, the use of print skyrocketed, and with it, came more sophisticated advertisements.
2006
HubSpot
In 2006 HubSpot is launched and social media continued to grow with the introduction of Twitter. E-Commerce also began and quickly grew with Amazon sales topping $10 billion, rising to $25 billion in 2009 – remember the print advertising revenue for ALL of the newspapers!
1973
Beggining of digital age
The digital age began in 1973 when new emerging technologies continued to change the marketing landscape. In this year Motorola researcher Dr Martin Cooper made the first ever hand-held mobile phone!
1998
Blogs
In 1998 search evolved with Google and MSN and in 1999 blogging emerged with the launch of blogger.com. By 2006 there were 50 million blogs in existence! In 1998 Google also introduced PageRank, which is the metric Google uses to determine how websites should rank.
1995 - 2002
Internet and emails
1995 – 2002 saw the introduction of the internet and emails! In 1994, Phoenix law firm Canter and Seigal advertised their services by posting a message on several thousand newsgroups. Mobile phones gained even more popularity and the internet became a viable tool for commerce, opening doors for an explosion in marketing.
1960-70s
Marketing mix modeling (MMM)
When MMM was first created, the marketing mix used to engage audiences was limited to print, broadcast, and out-of-home advertising. This made it possible for marketers to collect long-term, aggregate data that could determine the relationship between marketing mixes and their overall impact on sales. Taking into consideration the four Ps of marketing, marketers could then aim their efforts toward placing the right message, in front of the right consumer, at the right time.
19XX
Lorem ipsum dolor sit
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.
2015
Mobile shoppers
In 2015 mobile shoppers reached 72.8 million in the UK, showing the shift in consumer habits.
2010
smartphones
By 2010 half of all adults in the UK owned a smartphone. This lead to an increase in time spent online compared to spent in front of the TV, with 13.6 hours watching TV and 13.7 hours spent online.
1902
The marketing of products
As more brands began leveraging mass communication to advertise their products and services, it didn’t take long to recognize the need to understand the effects of their advertising efforts and how the media mix could be optimized. In fact, the need for focused, professional marketing efforts was noted back in 1902, when the University of Pennsylvania offered the first marketing course, dubbed, “The Marketing of Products.”
1985
Newspaper advertising
In 1985 print advertising really exploded with newspaper ad revenue reaching an impressive £25 billion! This explosion was a result of the emergence of desktop publishing and the personal computer.
1981 - 1984
Computers
In 1981 IBM introduced the IBM personal computer, and three years later in 1984, Apple launched its hugely successful Macintosh with an impressive Super Bowl commercial directed by Ridley Scott. The advertisement cost nearly one million pounds to produce and reached a whopping 46.4% of American households.
2005
Google Analytics
In 2005 Google began personalising search results, informed by past history search. Google analytics was also formed and the demand was so high that new signups were suspended after just one week! It was then made fully available in August 2006.
2012
Social media marketing
In 2012 social media became one of the best lead generators: % of channel users who acquired a customer through that channel: Twitter – 41% LinkedIn – 41% Facebook – 44% Company blog – 46% the audience of internet users grew by 3.1% to 239 million, representing 75.6% of the total population. About two thirds of web users used social networks and more than 90% of social network users were on Facebook.
2020
AI & automations
In 2019 – 2020 today artificial intelligence is transforming digital marketing through automated adverts and emails. This is accomplished by using big data analytics, machine learning, and other processes to gain insight into your audience and then targeting them with relevant ads or emails i.e. when you click on something and it then pops up again.
1942
The television ads
By the time radio advertising entered the marketing landscape, it didn’t take long for radio ad spend to overtake print. Similarly, the introduction of Television ads in 1942 added even more opportunity for brands to reach consumers across a growing media landscape.
2003
social media
In 2003 social media took hold and began to rapidly grow in popularity, with LinkedIn, Myspace, and Facebook launching in 2004.
1952
Marketing mix
First coined in 1952 and made popular in 1964 by Neil Borden, the marketing mix focused on outlining the key ingredients needed to understand what a product or service provides consumers, and how marketers can best align those ingredients to market products and services effectively. It was in this marketing mix strategy that the first iteration of the “marketing mix four Ps” was realized.