Week 2
language expert programModule ii 2023
Content
Emailing Structuring an email Structuring a message - /s/, /z/, /iz/
What would be the name of your bio?
WARM-UP ACTIVITY
/s/, /z/, /iz/ Sound
EMAIL STRUCTURE
The basic elements of professional email writing
EXAMPLES
Speaking Activity
Instructions
In groups activity
Scenarios
Choose the situation of your preference.
Scenarios
- Ordering Lunch for a Team Meeting.
- Organizing a Community Cleanup
- Arranging a Team Building Workshop
- Booking a Vacation
- Discussing a Hypothetical Business Project
- Planning a Surprise Birthday Party
- Planning a Weekend Getaway
Professional email address
Your email address is oftentimes out of your control. If you’re working for a company or operate under the umbrella of a brand your email address will likely include the company or brand name domain. This ensures that we all have a professional business email address. Since only the owner of wisestamp.com can issue email addresses under that domain name, this ensures our emails appear legitimate.
Email open rates are first and foremost dependent on trust, so make sure you have a trustworthy email address or suffer very low open rates.
Instructions
In pairs or small groups, you will craft a concise oral dialogue for presentation. This is a valuable opportunity to actively practice and refine your pronunciation of the /s/, /z/, and /iz/ sounds. Use this time to immerse yourselves in these target sounds and ensure they are seamlessly integrated into your dialogue.
Email Opening
The next most important way to hook a recipient into your email is by writing a strong email opening line. Like your subject line, the email opening is mostly used as another filtering stage for most people. If it fails to meet the promise made in the subject line, your readers will ditch it.
Therefore, it’s extremely important to define your main point in 1 or 2 paragraphs tops. If you clearly convey your request or question and your reader feels it’s relevant and interesting, then they’ll continue reading your email. If you manage to get them to stay after this point, in most cases, they’ll return your email. Good for you.
Subject lines
Your subject line will depend on the purpose or content of your email, but overall, you want it to be something engaging enough for a recipient to click on.
Email subject line guidelines:
Be clear and specific – avoid using generic or clickbait subject lines that say nothing or make unrealistic promises, like “find out how to double your business in a week”.
Be original – avoid using those all too common subject line templates you find on the internet. Instead make original subject lines that are relevant, personal, and concise.
Add relevancy – address something that the recipient will recognize, like an acquaintance’s name or an article/ show/ book they appeared on.
Email opening guidelines:
Address your recipient by their preferred name – look up an article they’ve written or their LinkedIn page and see what name they use. Some people will use their full name or their nickname accordingly (for example David vs Dave, or Anastasia vs Ana).
Establish a connection – connect your email to a personal experience that involves the recipient, like an article or a news piece you’ve read about them, or a conversation you had with an acquaintance.
Match the opening with the subject line – your opening message has to mirror the promise made in the subject line because this is how the reader validates relevancy. If you don’t connect the subject line to the opening, readers will be confused and even assume clickbait.
Get to the point fast – tell your reader why you contacted her and what’s in it for her.
Email body Guideline
Be concise – detail only what’s needed to get your point across. Use words that convey (authentic) positive personal emotional – words like “glad”, “excited”, “intrigued”, “confident”.
Use the word “because” when asking for something – it’s been scientifically shown that people are more easily convinced to do something if told why, and more so if the reason is important for them.
Show don’t tell – if you can’t explain something in few words, see if you can add a screenshot, a video or a link that explain it better.
Use headings to split long content into sub-topics – if you can’t avoid writing a long email, make sure to break it up into subsections with headings. This will help your time-scarce readers to scan and find their points of interest.
Add your concrete request or question in bold text – to ensure your readers do not miss the most important piece of content (your request or question) – set it in a separate line and put it in bold. You can also use some color. If you do avoid light shades (you want high contrast between the text and the white background. Once you pick a color – stick with it.
WEEK 2 - LEP
Bianka Parajeles
Created on August 11, 2023
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Transcript
Week 2
language expert programModule ii 2023
Content
Emailing Structuring an email Structuring a message - /s/, /z/, /iz/
What would be the name of your bio?
WARM-UP ACTIVITY
/s/, /z/, /iz/ Sound
EMAIL STRUCTURE
The basic elements of professional email writing
EXAMPLES
Speaking Activity
Instructions
In groups activity
Scenarios
Choose the situation of your preference.
Scenarios
Professional email address
Your email address is oftentimes out of your control. If you’re working for a company or operate under the umbrella of a brand your email address will likely include the company or brand name domain. This ensures that we all have a professional business email address. Since only the owner of wisestamp.com can issue email addresses under that domain name, this ensures our emails appear legitimate.
Email open rates are first and foremost dependent on trust, so make sure you have a trustworthy email address or suffer very low open rates.
Instructions
In pairs or small groups, you will craft a concise oral dialogue for presentation. This is a valuable opportunity to actively practice and refine your pronunciation of the /s/, /z/, and /iz/ sounds. Use this time to immerse yourselves in these target sounds and ensure they are seamlessly integrated into your dialogue.
Email Opening
The next most important way to hook a recipient into your email is by writing a strong email opening line. Like your subject line, the email opening is mostly used as another filtering stage for most people. If it fails to meet the promise made in the subject line, your readers will ditch it. Therefore, it’s extremely important to define your main point in 1 or 2 paragraphs tops. If you clearly convey your request or question and your reader feels it’s relevant and interesting, then they’ll continue reading your email. If you manage to get them to stay after this point, in most cases, they’ll return your email. Good for you.
Subject lines
Your subject line will depend on the purpose or content of your email, but overall, you want it to be something engaging enough for a recipient to click on. Email subject line guidelines: Be clear and specific – avoid using generic or clickbait subject lines that say nothing or make unrealistic promises, like “find out how to double your business in a week”. Be original – avoid using those all too common subject line templates you find on the internet. Instead make original subject lines that are relevant, personal, and concise. Add relevancy – address something that the recipient will recognize, like an acquaintance’s name or an article/ show/ book they appeared on.
Email opening guidelines:
Address your recipient by their preferred name – look up an article they’ve written or their LinkedIn page and see what name they use. Some people will use their full name or their nickname accordingly (for example David vs Dave, or Anastasia vs Ana). Establish a connection – connect your email to a personal experience that involves the recipient, like an article or a news piece you’ve read about them, or a conversation you had with an acquaintance. Match the opening with the subject line – your opening message has to mirror the promise made in the subject line because this is how the reader validates relevancy. If you don’t connect the subject line to the opening, readers will be confused and even assume clickbait. Get to the point fast – tell your reader why you contacted her and what’s in it for her.
Email body Guideline
Be concise – detail only what’s needed to get your point across. Use words that convey (authentic) positive personal emotional – words like “glad”, “excited”, “intrigued”, “confident”. Use the word “because” when asking for something – it’s been scientifically shown that people are more easily convinced to do something if told why, and more so if the reason is important for them. Show don’t tell – if you can’t explain something in few words, see if you can add a screenshot, a video or a link that explain it better. Use headings to split long content into sub-topics – if you can’t avoid writing a long email, make sure to break it up into subsections with headings. This will help your time-scarce readers to scan and find their points of interest. Add your concrete request or question in bold text – to ensure your readers do not miss the most important piece of content (your request or question) – set it in a separate line and put it in bold. You can also use some color. If you do avoid light shades (you want high contrast between the text and the white background. Once you pick a color – stick with it.