Unilever Pitch

Unishop : Elevate your lifestyle with a Tap

WOW

Elevating Your Everyday with Seamless Access and Essential Services

start

Index

1.

5.

Problem

Business Model

2.

6.

Solution

Current status

3.

Product-Service

7.

Financing

4.

Market

A great presentation is clear and strued

01

Time-Consuming Shopping

Problem

Endless queues and wasted time at supermarkets and kiosks are a recurring frustration, making shopping an exhausting chore.

02

Navigating fragmented services and products in your daily routine is a constant source of inconvenience.

If you’re going to present live

Missing out on job prospects due to limited access to information or the right connections is a setback for individuals seeking employment.

In a world where time is precious and convenience is paramount, this innovative app aims to streamline your daily routines and provide seamless access to Unilever's wide array of products. Bid farewell to the hassle of juggling multiple apps or searching endlessly for the nearest laundry service, kiosk, or supermarket that stocks Unilever products.

03

Informed Decision-Making

Without real-time updates and recommendations, users struggle to make informed purchasing choices and miss out on the latest discounts.

Problem

60%

45%

30%

of customers

of user in Ethiopia

of job-seekers

face delays and poor communication in laundry services

can easily access Unilever products

struggle to find suitable cleaning and laundry job options

Solution

Comprehensive Shopping, Efficient Laundry Services, Job Portal

Browse, compare, and buy all Unilever products in one place. Track laundry progress and get notified when ready for pick-up. Explore relevant job opportunities, fostering local employment.

Vision

Pioneering a revolution in convenience, our vision is to seamlessly connect individuals with the nearest retailers, enhance laundry routines with transparency, and empower communities through accessible job opportunities.

Hyper-Local Discoveries

Curated Shopping Revolution

Pioneering Work Opportunities

Kioks, supermarkets, Laundry

and access for every household

flexible employment prospects

We seek to catalyze the urban lifestyle

Product-Service

Laundry and Employment Opportunities Hub

Unilever Marketplace:

Shop all Unilever products hassle-free.

Conveniently manage laundry and pickups and local job opening

+ info

+ info

Features

What we offer

1. Personalized Recommendations

2. Real-time Laundry tracking

Gone are the days of aimless scrolling and missed discounts. Unilever All-In-One App brings an end to the frustration of hunting for the best deals. Seamlessly integrated into your daily life, the app's home feed curates personalized recommendations based on your recent purchases, ensuring you never miss out on exclusive discounts and offers tailored just for you

4. Job Alerts

3. Exclusive Discounts

Benefits

All the products you know and love

Now all in one place

A great presentation is clear and structured

Key pages

01

Map Page: Navigate your city effortlessly with the Map Page. Locate the nearest Unilever-stocked kiosks, supermarkets, and laundries around you

02

Laundry Page: Simplify your laundry routine with the Laundry Page. Track the progress of your laundry in real-time,

03

Shopping Page: offers a user-friendly interface where you can explore and purchase a wide range of Unilever products

04

Gaming Page: Engage, learn, and win on the Gaming Page! Test your knowledge and unlock exciting prizes and discounts through fun quizzes

🔥

Market

With no major product shopping app in Ethiopia, the Unilever All-In-One App is set to create a groundbreaking impact, redefining convenience and accessibility for millions.

Market

By using interactive resources, you’ll be able to distribute information in different levels,making it easier to understand.

500K

35%

Estimated Users in Year 1

Current Market Share

Estimated Project Annual Growth

Competitive advantage / Differential value

easy to use

Competitor

Your Solution

efficent

inefficent

Competitor

Competitor

difficult to use

Market

2m€

Business Model

50m€

You can enter numberslike this

Even if you’ll explainit verbally

Animate your content and take it up a notch

100m€

Animation adds value to our content by helping us to capture attention, prioritize ideas, and make sure our audience remembers the content.

150m€

That way you’ll hold your audience’s attention

And the data will be imprinted in their minds.

User Support and Customer Care

Ensuring a seamless and satisfying user experience is at the core of our app's mission

- Dedicated Support Team - Feedback and Improvement - Regular Updates and Communication

A great preentation is clear and structured

Go to market

Strategic Alliance

Digital Marketing Blitz

Innovative Launch Events

Forge partnerships with local kiosks, supermarkets, and laundry services

Employ a multi-channel digital marketing campaign

Host interactive and immersive launch events in key urban areas

User-Generated Content Campaign

Localized Promotions

Referral and Loyalty Programs

Tailor promotions to specific regions and demographics

Implement a referral program where users are rewarded for referring friends and family to the app

🚀

Design

Awesome Interactivity

Magic

Creativity

Animation

Our strategic expansion plan aims to gradually introduce the app to neighboring African countries, fostering convenience and connectivity year by year.

01

Phased Launch Approach

GTM Strategy

02

Our freemium model will enable users to experience the app's benefits firsthand, encouraging word-of-mouth recommendations and organic growth. Through strategic partnerships, data-driven insights, and continuous refinement, we aim to position our app as an essential tool for everyday convenience across the African market.

Strategic Partnerships and Influencers

03

Data-Driven Marketing

Traction

QUALITY AND OPERATIONS

Growth

FINANCING

85%

Customer Satisfaction after Launch

Securing Seed Funding

25

10

100,000

Strategic Partnerships

Estimated Bug Fixes and Updates

App downloads by Quarter Year

30,000

Active Users

99%

80K/month

25

SService Uptime

Estimated Revenue Generation

Partner Collaborations

Funding

Our financing strategy is designed to support the successful launch, growth, and expansion of the Unilever All-In-One App. We have outlined a comprehensive funding plan to secure the necessary resources for each phase of development and market penetration.

The Round

24,9M€

2,3M€

Distribution

of the information we process is received through sight.

of our brain is involved in the processing of visual stimulus.

30%

30%

40%

Financing

Financing

Estimated Timeline

Achieve self-sustainability through growing user base and revenue streams

Use seed funding to drive user acquisition and engagement

Allocate funds for app development and initial testing

Allocate resources to launch in neighboring African countries

01

05

03

04

07

08

02

06

Secure Seed Funding

Launch Minimum Viable Product (MVP) to attract early users

Secure partnerships with key players in retail and services sectors

Seek additional funding for expansion

Meet Selam, a working mother with a busy schedule. Unilever All-In-One App helped her streamline her household needs by providing a seamless shopping experience. She can now find all Unilever products in one place, locate the nearest supermarket, and even track her laundry's progress. With the app's curated recommendations, Selam enjoys personalized discounts that save her time and money.

Roadmap - Milestones

01

02

What We Aim to Achieve

Develop Prototype

Secure Initial Funding

20xx

20xx

04

05

06

03

Reach 100, 000 Users

Expand User Base to 50, 000

Partner with Local Businesses

Launch Beta Version

20xx

20xx

20xx

20xx

08

09

10

07

Cross-platform Compatibility

Reach 300,000 Users

Launch Job Portal

Implement Advanced Features

20xx

20xx

20xx

20xx

Elevate Your Everyday. Transform Your Possibilities.

12

11

Expand to Other Regions

Introduce Premium Subscription

Reach Out

You can find us on our socials.

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