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PORTER FORCES - Luxury Industry

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Created on August 8, 2023

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Transcript

Porter's Five Forces

Threat of New Entrants

The high-end luxury consumer market is dependent on a few key suppliers for high-quality materials and manufacturing. Therefore, suppliers may have significant bargaining power over luxury brands, which can impact the cost structure of the business.

The high-end luxury consumer market is characterized by high barriers to entry due to factors such as high capital requirements, strong brand loyalty, and limited distribution channels. Therefore, new entrants face significant challenges in establishing themselves in the market.

Competitive Rivalry

Buyer Power

Supplier Power

The high-end luxury consumer market is highly competitive, with established luxury brands competing for market share. The industry is characterized by high levels of innovation, marketing, and brand-building to differentiate from competitors.

The high-end luxury consumer market is characterized by a small target market with high levels of disposable income. Therefore, buyers may have significant bargaining power over luxury brands, with the ability to demand high levels of service and customization.

The high-end luxury consumer market faces a threat from substitute products or services, such as lower-priced luxury brands or alternative forms of entertainment and leisure.

Threat of substitution