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branding & messaging
Lauren Lynn
Created on August 7, 2023
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Transcript
MARKETING & COMMUNICATIONS
UNITED FOR WORKING TOGETHER
UNITED WAY BRAND & MESSGING
01
secTION
05
vIdeo
09
datA
04
image
08
timeline
12
contact
03
QUOTE
07
COMPARISON
11
TEAM
02
text
06
procesS
10
map
LOOK & FEEL OF UNITED WAY
UNITED WAY BRAND
01
- Logo
- Color Palette
- Fonts
- Imagery
- Messaging
- Experiences
- Customer Service
- Culture
- Values
- Mission
+ More
what is united way's brand?
We are all brand ambassadors so we should be confident and comfortable with the look and feel of United Way. MarComm is here to assist you - we are here to help staff and volunteers feel supported with proper resources and guidance.
UNITED WAY BRAND AMBASSADORS
UNITED WAY LOGO
UNITED WAY LOGO SPACING
WRITE A TITLE HERE
Lorem Ipsum
+40%
Lorem Ipsum
+60%
Lorem Ipsum
+30%
+ INFO
WRITE A TITLE HERE
Total
+5%
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc porta, urna nec sagittis aliquam, lacus lorem ultricies diam.Nunc porta, urna nec sagittis aliquam, lacus lorem ultricies diam.
LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING ELIT.
www.gradientcolor.com
CONTACT
- Quickly identify who we are
- Consistency accross media
- Professional & expected
- Distinguishable
- Emotional connection & loyalty
United Way Resource Page
UNITED WAY BRAND
LOOK AND FEEL
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Lorem ipsum dolor
Consectetur adipiscing elit
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- Lorem ipsum dolor sit amet.
- Consectetur adipiscing elit.
- Sed do eiusmod tempor incididunt ut.
- Labore et dolore magna aliqua.