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ERAU SOCIAL MEDIA GUIDE
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Created on August 1, 2023
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Transcript
Embry-Riddle Aeronautical University
Social media
Social media guidelines, overview, and FAQ
Index
Content Style Guide
Account Directory
General Policies
Best Practices
Request Forms + References
Platform Guide
FAQ Directory
Organization Tools
Account Directory
Primary official University accounts by campus
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
General Policies
Protect Confidential and Proprietary Information
Do Not Misuse University Property or Branded Platforms
Posting Pictures of Students, Faculty/Staff
Respect Copyright and Fair Use
These General Policies apply to branded social media that are managed by Embry Riddle. Hover over the "i" to learn more.
Best Practices
Hover to learn more.
Allow good and bad commentary; not offensive commentary
Develop a social media strategy
Think before you post
Keep your profile current
Be responsive with your audience
Correct mistakes in a timely manner
Respect your audience
Always get permission
Content Style Guide
The APPM is a great reference guide for anyone within the university when they are interested in beginning a new social page! Typically, this document will be forwarded to anyone who informs the Social Media Specialist that they plan to create a new social account. Here, they will learn the rules designated to university accounts and see where they can shape their account/content based on the guidelines.
Link to APPM
Keep in mind that the primary purpose of ERAU's official social media accounts is to encourage enrollment across the University campuses and build brand reputation.
Platform Guide
TikTok
Popular video platform for trending content
Most versatile and visual platform
Each social media platform has a respective tone and types of content that should be utilized for the best results.
Longest running and most used social networking site
Professional connections
Click on each social media to learn more.
Organization Tools
Sprout Social
Used for final post scheduling and post approval
Post
Sharepoint
Mass collection of social media rules, important documents, and information across multiple departments.
Share
CANVA
Make graphics quickly that align with brand standards
Present
Teamwork
Used for collecting content for socials and organzing by campus and team
Collect
Request Forms and References
ERAU Brand Identity
Use these references for anything you might need to complete a social media post. For any questions, click here to refer to the staff on the FAQ Directory Slide
Graphic Request Form
Ernie Mascot Request Form
Editorial Style Guide
Ensure that your content is suitable to represent Embry-Riddle on social media by verifying with both the Editorial Style Guide and Erau Brand Identity page that the grammar, nomenclature, and visuals are acceptable.
Mediagraph
College Social Accounts
FAQ Directory
Contact us if you have questions about.....
Joey Harrison
Connor McShane
Jonathon Metz
Crystal Davis
Media, photography, video and video editing (Daytona)
Media, photography, video and video editing (Prescott)
Branding, Graphics, Printing
Graphics, Printing
Briana Rosado
Robyn Mehta
Bill Fredette-Huffman
Denise Nunley
Daytona and Worldwide social media, sharing content, new social media pages, comment moderation
General social media guidelines, approval, new social media pages, sharing or suggesting content, etc.
Prescott campus events, Google my business, Overall media strategy
Media, photography, video and video editing (Daytona)
TikTok
92% of users have taken action due to a TikTok video. The primary reported use of the platform is to consume funny and entertaining content. 50% of users have bought something after a TikTok Live while 65% of users rely on reviews and recommendations they find on the platform before making a purchase.
Ways to Post
- Video
- Pictures to music
- Lives
- Stories
Known for its professional connections, this is the platform to show off content geared towards alumni, staff, business partners, and of course students as applicable. The tone should be professional of course, and this is a great place to post company updates and impressive projects and achievements.
Ways to Post
- Text
- Picture
Instagram is the top platform for brand research, and has the most versatile number of ways to post. The top user reported purpose of the site is posting, finding entertaining and funny content, and researching brands/products. The tone should be kept light, entertaining, and heavily visual.
Types of Posts
- Picture posts in grid
- Video posts in grid
- Reels
- Carousel posts in grid
- Story posts (picture or video)
- Reposts to story
- Account Collaborative posts
- Text (Threads)
TikTok
92% of users have taken action due to a TikTok video. The primary reported use of the platform is to consume funny and entertaining content. 50% of users have bought something after a TikTok Live while 65% of users rely on reviews and recommendations they find on the platform before making a purchase.
Ways to Post
- Video
- Pictures to music
- Stories
- Lives
TikTok
92% of users have taken action due to a TikTok video. The primary reported use of the platform is to consume funny and entertaining content. 50% of users have bought something after a TikTok Live while 65% of users rely on reviews and recommendations they find on the platform before making a purchase.
Ways to Post
- Video
- Pictures to music
- Stories
- Lives
The most frequent purpose reported by users is messaging and keeping in touch with family and friends. This is also the second most used platform for product research. Facebook shows users friends accounts that they are interacting with and has functions built in for recommendations. The tone should be kept informational or entertaining, and provide updates and content that students will feel compelled to share with family and friends.
Ways to Post
- Picture
- Text
- Story
Instagram is the top platform for brand research, and has the most versatile number of ways to post. The top user reported purpose of the site is posting, finding entertaining and funny content, and researching brands/products. The tone should be kept light, entertaining, and heavily visual.
Types of Posts
- Picture posts in grid
- Video posts in grid
- Reels
- Carousel posts in grid
- Story posts (picture or video)
- Reposts to story
- Account Collaborative posts
- Text (Threads)
Known for its professional connections, this is the platform to show off content geared towards alumni, staff, business partners, and of course students as applicable. The tone should be professional of course, and this is a great place to post company updates and impressive projects and achievements.
Ways to Post
- Text
- Picture
Instagram is the top platform for brand research, and has the most versatile number of ways to post. The top user reported purpose of the site is posting, finding entertaining and funny content, and researching brands/products. The tone should be kept light, entertaining, and heavily visual.
Types of Posts
- Picture posts in grid
- Video posts in grid
- Reels
- Carousel posts in grid
- Story posts (picture or video)
- Reposts to story
- Account Collaborative posts
- Text (Threads)
Known for its professional connections, this is the platform to show off content geared towards alumni, staff, business partners, and of course students as applicable. The tone should be professional of course, and this is a great place to post company updates and impressive projects and achievements.
Ways to Post
- Text
- Picture
The most frequent purpose reported by users is messaging and keeping in touch with family and friends. This is also the second most used platform for product research. Facebook shows users friends accounts that they are interacting with and has functions built in for recommendations. The tone should be kept informational or entertaining, and provide updates and content that students will feel compelled to share with family and friends.
Ways to Post
- Picture
- Text
- Story
The most frequent purpose reported by users is messaging and keeping in touch with family and friends. This is also the second most used platform for product research. Facebook shows users friends accounts that they are interacting with and has functions built in for recommendations. The tone should be kept informational or entertaining, and provide updates and content that students will feel compelled to share with family and friends.
Ways to Post
- Picture
- Text
- Story