GOOGLE ADS INTERFACE

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Google Ads Interface

Google Ads is Google’s online advertising program. Here we can create online ads to reach people precisely when they are interested in the products and/or services that we offer.

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What is Google Ads?

It is an online advertising platform where you can create and manage online ads. It is somewhere where you can achieve all goals in one place. By managing different campaign types in Google Ads including search campaigns, shopping campaigns, PMAX, discovery campaigns and others.

Goals that can be achieved in Google Ads:

Click on the icons to find out more on the goals that can be achieved through Google Ads.

Generate Leads

Offline Sales

Online Sales

App Promotion

Brand Awareness

The Benefits of Google Ads

By having everything in one place within Google Ads you can:- Manage what terms you want your ads to appear for - How much you are spending on each campaign by observing the metrics daily. - You can create new campaigns/ads for a promotional period to increase sales with tailored copy. Google Ads has a really simple interface that makes navigating easy.

Things to Consider When Navigating

When navigating Google Ads whether it be diving into campaign performance or keyword analysis. It is important to consider: Changes go live once you hit apply: If you have made changes to a live campaign and hit apply, those campaigns will go live with that change once Google has finished reviewing. Make sure that you are implementing the correct changes before hitting apply and potentially having to revert, will save some time.

Overview

Recommendations

The Google Ads Page Layout

Insights

Account/Campaigns/Ad Groups

To the left shows all the different locations within Google Ads for different requirements. Click on the icons to find out more.

Ads & Assets/Videos

Keywords

Audiences

Settings

Change History

Insights

Shows you the trends that are occurring within the account, location, trend type and period showing the search volume and clicks.

Offline Sales

Through Google Ads you can increase the sales that we see offline too, this can be done by promoting nearby store locations or offers that are specifically in-store.

App Promotion

Google Ads is a useful opportunity to increase the downloads of an app too. Alerting the online user that there is an app available to download through copy or a link can help increase the company’s app downloads.

Recommendations

This shows changes that can be made on your account to increase the optimization score on the account. The recommendations can be viewed in a cards or table format.

Generate Leads

What is generating leads?

To bring traffic to your website, through Google Ads you can make sure that you are targeting the right demographics and people likely to convert.

Brand Awareness

Online users can become more aware of your brand by making the brand more of a presence through Google Ads. By increasing the coverage of your ads, people will become more aware of the brand and look to this brand when the need arises through repeated exposure.

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Ads & Assets/Videos

Allows you to see which ad types are performing best.

Change History

Where you can view the changes recently made on the account. Also a useful tool to undo changes made previously.

Account/Campaigns/Ad Groups

Shows the performance for each level.

Overview

This is where you can see the overall performance of the account.

Settings

Where you can look into the details of the campaign/account.

Audience

Where you can view the demographics of the people viewing your ads. As well as where you can look into what segments of the audience that you would want to target.

Keywords

Allows you to look into performance of keywords that you have specified your ads to appear for. You can also use negative keywords here to have your ads not appear for these terms.