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Consumer dimension

Ana Silvia Cancino Huerta

Created on July 28, 2023

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Transcript

Consumer dimension

Be a better consumer everyday

1.Companies, are they deceitful?

2. Horrible capitalism

But, what we can do?

And the solution

References

Greenpeace. (s. f.). Nuevo informe desvela el greenwashing en redes sociales. Greenpeace España. https://es.greenpeace.org/es/sala-de-prensa/comunicados/una-investigacion-de-harvard-revela-que-las-redes-sociales-son-el-nuevo-escenario-para-el-lavado-verde-y-el-retraso-en-la-accion-por-climatica/

Asociación Colibrí. (2022, 18 marzo). ¿QUÉ ES EL GREENWASHING? [Vídeo]. YouTube. https://www.youtube.com/watch?v=KC-1Isr2RSw

Hallama, M., Ribo, M. M., Tudela, S. R., & Vendrell, G. C. (2011). El fenómeno del greenwashing y su impacto sobre los consumidores: propuesta metodológica para su evaluación. ResearchGate. https://www.researchgate.net/publication/277263346_El_fenomeno_del_greenwashing_y_su_impacto_sobre_los_consumidores_propuesta_metodologica_para_su_evaluacion

The solution

First of all, in order to identify if a company is greenwashing is when in advertising the terms that are used are not understandable and do not specify correctly in which they are helping, Even today the information is many times in our reach and we can easily observe that companies commit this crime, so from a point of view we already begin to be aware of our environment.

Capitalism

As consumers, often capitalism is the biggest problem that surrounds us when we want to buy something, the fact of obtaining as property or domain a product or whatever, blinds us from the problem as consumers themselves, and that’s the biggest flaw we have as human beings.

Let me explain you what is wrong

Certainly as consumers, we look for ways to have or acquire more and more things, however have you thought that what you are doing would have an impact on the environment?

You probably don’t think so much, and there’s the problem, many of the big companies tend to make their products in not-so-ethical ways, taking in lush amounts of the natural resources that the earth offers us, and the simple fact of buying those products you are already participate in that environmental impact.

And you might think that if you buy products that claim to be eco-friendly, what guarantees that it is? Well here I come to teach you how to identify them and what to do in such situations.

Finally

As a solution, it may sound a little strange but sustainable capitalism is the way that as consumers we can create that awareness that in our world we still work, a clear example is how Nike has left out child labor or how Unilever is starting to work with palm oil, not everything is lost, Today we can already see how companies are looking for the best service and transparency in their public and gradually we will continue looking for a better world.