Baslow Bags LTD Promotional Campaign
Proposal by:Alex Istrate
Date: XX/XX/2023
Start
Marketing proposal for a new Baslow Backpack.
Index
Project Design
Brand Personality
Pricing Recommendation
Expected Results & KPI's
Timeline
Concluding
Product Design
What are its features and visuals?
Waterproofing
Multiple spacious compartments.
Comfortability
Sturdy material
Brand Personality
The four elements for this are: visual look, colours used, typeface and logo placement. I will be using these branding elements to create my branding techniques.
Branding image is the unique combination of views held about a brand by customers; this can be categorised as logo design, customer perception and brand association. I will be using these three combinations to create the unique view and appealing look towards customers.
Pricing Recommendation
I will recommend a suggested price of £39.99 . This pricing has also been chosen as my questionnaire mentioned that possible customers would prefer a price at £20-£40, therefore I have used £39.99 as it is seen to be £30 to customers which would be an average of the pricing they suggested. I have also used the customer profile of 50% of people being over the age of 18
This pricing is different between competitors as they would place their prices for bags at £45-£60 - where many don't have high qualities of features or aesthetics.
Objectives
Ensure the backpack is at its highest possible point.
Release the backpack to the public.
Use promotional methods to raise awareness of the release.
Evaluate KPI's and further produce promotional material.
Timeline
Step 2
Step 3
Step 4
Step 1
Final Review of Campaign (Possibly produce more promotional methods)
Create Post on SMS, Social Media + Flyer
Launch Backpack
Decide Objectives of Promotion
Info
Expected Results & KPI's
You can write a subtitle here
Audience
Sales
Market Share
We will see an increase of traffic amongst the websites and sales.
Increase in sales be expected through the amount of backpacks sold in a time period.
Increase in market share should be seen as more sales would allow for a larger dominance against competitors.
Info
Thank You
Thank you for listening.Any questions? add image if social media, market research for pricing and promotional campaign.
Baslow Bags Promotional Campaign
Alex I
Created on July 24, 2023
Presentation for promotional campaign.
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Transcript
Baslow Bags LTD Promotional Campaign
Proposal by:Alex Istrate
Date: XX/XX/2023
Start
Marketing proposal for a new Baslow Backpack.
Index
Project Design
Brand Personality
Pricing Recommendation
Expected Results & KPI's
Timeline
Concluding
Product Design
What are its features and visuals?
Waterproofing
Multiple spacious compartments.
Comfortability
Sturdy material
Brand Personality
The four elements for this are: visual look, colours used, typeface and logo placement. I will be using these branding elements to create my branding techniques.
Branding image is the unique combination of views held about a brand by customers; this can be categorised as logo design, customer perception and brand association. I will be using these three combinations to create the unique view and appealing look towards customers.
Pricing Recommendation
I will recommend a suggested price of £39.99 . This pricing has also been chosen as my questionnaire mentioned that possible customers would prefer a price at £20-£40, therefore I have used £39.99 as it is seen to be £30 to customers which would be an average of the pricing they suggested. I have also used the customer profile of 50% of people being over the age of 18
This pricing is different between competitors as they would place their prices for bags at £45-£60 - where many don't have high qualities of features or aesthetics.
Objectives
Ensure the backpack is at its highest possible point.
Release the backpack to the public.
Use promotional methods to raise awareness of the release.
Evaluate KPI's and further produce promotional material.
Timeline
Step 2
Step 3
Step 4
Step 1
Final Review of Campaign (Possibly produce more promotional methods)
Create Post on SMS, Social Media + Flyer
Launch Backpack
Decide Objectives of Promotion
Info
Expected Results & KPI's
You can write a subtitle here
Audience
Sales
Market Share
We will see an increase of traffic amongst the websites and sales.
Increase in sales be expected through the amount of backpacks sold in a time period.
Increase in market share should be seen as more sales would allow for a larger dominance against competitors.
Info
Thank You
Thank you for listening.Any questions? add image if social media, market research for pricing and promotional campaign.