Baslow Bags Promotional Campaign

Start

Date:XX/XX/2023

Proposal by:Alex Istrate

Baslow Bags LTDPromotional Campaign

Marketing proposal for a new Baslow Backpack.

Concluding

Pricing Recommendation

Expected Results & KPI's

Brand Personality

Timeline

Project Design

Index

Sturdy material

Comfortability

Multiple spacious compartments.

Waterproofing

What are its features and visuals?

Product Design

Branding image is the unique combination of views held about a brand by customers; this can be categorised as logo design, customer perception and brand association. I will be using these three combinations to create the unique view and appealing look towards customers.

The four elements for this are: visual look, colours used, typeface and logo placement. I will be using these branding elements to create my branding techniques.

Brand Personality

This pricing is different between competitors as they would place their prices for bags at £45-£60 - where many don't have high qualities of features or aesthetics.

I will recommend a suggested price of £39.99 . This pricing has also been chosen as my questionnaire mentioned that possible customers would prefer a price at £20-£40, therefore I have used £39.99 as it is seen to be £30 to customers which would be an average of the pricing they suggested. I have also used the customer profile of 50% of people being over the age of 18

Pricing Recommendation

Evaluate KPI's and further produce promotional material.

Use promotional methods to raise awareness of the release.

Release the backpack to the public.

Ensure the backpack is at its highest possible point.

Objectives

Info

Step 4

Step 3

Step 2

Step 1

Final Review of Campaign(Possibly produce more promotional methods)

Launch Backpack

Create Post on SMS, Social Media + Flyer

Decide Objectives of Promotion

Timeline

Info

Market Share

Increase in market share should be seen as more sales would allow for a larger dominance against competitors.

Sales

Increase in sales be expected through the amount of backpacks sold in a time period.

Audience

We will see an increase of traffic amongst the websites and sales.

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Expected Results & KPI's

Thank you for listening.Any questions?add image if social media, market research for pricing and promotional campaign.

Thank You