DLI Learning Persona - Final

Short bio

"Adam is a solid team player, wanting to advance his career in Mechanical Engineering "

Learner Persona

Adam Maloney

technology

Goals & Aspirations

Front Line Worker

Short Bio Who is it? Age44JobFront Line Worker - Mechanical EngineerLocationPlymouthTime with Babcock10

Short bio

"Lucy is mid career, she is ambitious and wants to achieve successful international career"

Learner Persona

Lucy Skelton

technology

Goals & Aspirations

Head Office (Mid Level Support)

Short Bio Who is it? Age28JobHead Office - Support AdministratorLocationBristolTime with Babcock18mths

Short bio

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Learner Persona

Ronan Evans

technology

Goals & Aspirations

Early CareersApprentice

Short Bio Who is it? Age19JobApprentice EngineerLocationRosythTime with Babcock12 months

• No company laptop or access to a company PC
• No company mobile
• Will have to use personal mobile or laptop outside of working hours or during personal study time (cannot use on shop floor)Consectetur adipiscing elit.
• Very tech savvy
• High exectations of what digital learning should look and feel like (due external tech they use) playstations etc.

Technology Considerations

Digital Learning Preferences

• Gamification
• Quizes
• eText books
• Youtube - in the moment learning (for work)
• Would love VR and AI if available

• Limited access to a shared laptop
• No access to mobile phone during working hours
• main web browser is Microsoft explorer
• Has access to a laptop at home
• Has access to a personal iPhone outside of working hours

Technology Considerations

Digital Learning Preferences

• Simple easy to access and use eLearning
• Social media type learning (YouTube) short but gives a visual of what to do
• Online accessible videos

• To succesfully pass apprenticeship
• To feel like they have a voice at work
• Tp make a difference to the team and peers
• To be regarded as technically competent
• To make their family proud

Main Goals & Drivers

Perception of Digital Learning

• Positive perception - Likes digital learning (tech enabled outside of work)
• Handy and accessible - has used digital learning over lockdown to complete GCSEs

Barriers to Learning

• No work laptop\mobile or desk
• Fixed location (no mode of transport to other tech enabled sites)
• Lack of time for additional learning (attends college for apprenticeship)

Main Goals & Drivers

• To develop a successful career

• To work internationally in Europe or America

• To be an inspirational role model for other women

• To pay off her student loan and to travel before settling down at 30

Perception of Digital Learning

• Could be useful to advance career
• Handy technology\development tools at the touch of a button
• Useful for on the job learning (micro learning)

Barriers to Learning

• Lack of time\busy schedule
• Lack of importance - not aligned to Lucy's longer term career plans

• Access to work and personal laptop
• Using iPhone with Safari Browser
• Microsoft explorer is the main browser

Technology Considerations

Digital Learning Preferences

• eBooks
• Webinars
• Podcasts
• Microlearning
• On demand - self paced digital learning

• Stability is a driver for Adam.
• Adam enjoys his job and would like to continue to grow in his role without line manager responsibility.
• Reward and recognition & autonomy is a big driver too.

Adam is a learner who prefers leaning through practical experiences and physical activities. He learns best when he can actively engage with on the job learning.

Main Goals & Drivers

Perception of Digital Learning

• Poor perception of eLearning due poor mandatory training
• Prefers face to face classroom learning - doesn't view eLearning as a credible way to learn

Barriers to Learning

• Working on the shop floor (deskless working)
• Access to a company laptop
• Shift working unable to access non traditional class room learning
• Lack of time productivity KPI's - restricts Adam's motivation to engage in learning