Speak with Confidence

Speak with Confidence,Using Business Storytelling Frameworks

Not to be reproduced or distributed. All curated and original content is for course participants only and is intended solely for educational purposes.

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Course Objective

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Learn and immediately apply 3 storytelling frameworks to help you speak with greater confidence with greater command of a room.

Prompt

We're going to start out by having you establish a storytelling baseline. To do that, you'll answer the question: what do you do? Respond as if you were talking with someone at a conference or social event. Guidance: please keep your answers to 3 sentences or less. 3 min.

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INFO

We're Going to Focus on One Thing

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SOURCE: Jonathan Gottschall, The Storytelling Animal

Story Structure

• Why It Matters

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• What It Is

• How to Apply It

INFO

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Preview | What's in Store

Once Upon A Time CEO Example

Matt Abrahams Stanford GSB

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Dan Pink Business Writer

Michael Bay Film Director

Kurt Vonnegut

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Story Structure

• Why It Matters

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• What It Is

• How to Apply It

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Fritz Heider and Marianne Simmel (1944)

Story Structure: Why It Matters

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SOURCE: Jonathan Gottschall, The Storytelling Animal

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Fritz Heider and Marianne Simmel (1944)

Story Structure: Why It Matters

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SOURCE: Jonathan Gottschall, The Storytelling Animal

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Delivery Clip

Story Structure: Why It Matters

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Story Structure: Why It Matters

No Story Structure

Clear Story Structure

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Different Conclusions

Unified Conclusion

Story Structure: Why It Matters

Recap

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• When it comes to storytelling, we can't not do it.
• Absent a story, people will create their own.
• A clear, well-structured story is more likely to yield a clear, unified response.

of grief.

Story Structure

• Why It Matters

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• What It Is

• How to Apply It

Story Structure: What It Is

Storytelling is the most human of all human disciplines. Story structure is key, if you want your communications to:

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• Evoke common emotion
• Create universal meaning
• Build individual and collective memory
• Inspire a unified response

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Kurt Vonnegut

Story Structure: What It Is

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Story Structure: What It Is

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Source: visage.co/kurt-vonnegut-shows-us-shapes-stories/

MIDDLE

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Story Structure: What It Is

Everything in our human experience operates on a beginning, middle, and end cycle.

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SOURCE: Matthew Luhn, The Best Story Wins

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Story Structure: What It Is

Whether you are creating a 90-minute film or a 30-second sales pitch, you need to have a set up, build, and payoff.

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SOURCE: Matthew Luhn, The Best Story Wins

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Story Structure: What It Is

BEGINNING

The Tortoise challenges the Hare to a race.

MIDDLE

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The Hare darts ahead but then decides to take a nap to show up the Tortoise.

END

The Tortoise maintains a slow and steady pace. The Hare wakes up but can't overtake the Tortoise. The Tortoise wins.

INFO

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Story Structure: What It Is

Recap

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• Storytelling is the most human of human disciplines.
• It's how we make sense of things.
• Stories have a beginning, middle, and end.

of grief.

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Story Structure: What It Is | Check-in

Once Upon A Time CEO Example

Matt Abrahams Stanford GSB

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Dan Pink Business Writer

Michael Bay Film Director

Kurt Vonnegut

INFO

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Story Structure

• Why It Matters

• What It Is

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• How to Apply It

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StoryHack Definition

Story Structure: How to Apply It

StoryHack

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A StoryHack is a narrative short-cut you have in your back pocket to help you maximize practically any communications opportunity.

StoryHacks

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Your 3 StoryHacks

Story Structure: How to Apply It

Here are the 3 StoryHacks you'll learn today. They're designed to help, whether you're writing something or speaking before a group.

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StoryHacks

StoryHack #1: And-But-Therefore (A-B-T)

StoryHack #2: What? So What? Now What?

StoryHack #3: Once Upon A Time

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StoryHack #1: And-But-Therefore | Flow

Story Structure: How to Apply It

StoryHack Flow

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• Benefit
• Explanation
• Example

• Exercise

• What Do You Do?

StoryHacks

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Your 3 StoryHacks

Story Structure: How to Apply It

StoryHack

#1

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StoryHack #1: And-But-Therefore (A-B-T)

StoryHack #2: What? So What? Now What?

StoryHack #3: Once Upon A Time

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Story Structure: How to Apply It

Benefit

StoryHack #1

StoryHack

#1

And-But-Therefore(A-B-T)

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Provides the 3-word vocabulary you need to structure a story simply but powerfully.

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StoryHack #1: And-But-Therefore | Explanation

Story Structure: How to Apply It

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INFO

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StoryHack #1: And-But-Therefore | Example #3

Story Structure: How to Apply It

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INFO

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StoryHack #1: And-But-Therefore | Exercise

Story Structure: How to Apply It

Pick One

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INFO

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StoryHack #1: And-But-Therefore | What Do You Do?

Story Structure: How to Apply It

By trade, I am a journalist who writes about the future of transportation and its impact on business and society. But in recent years, I have discovered that the same storytelling techniques that I use as a journalist can also help entrepreneurs become more effective and persuasive communicators. That's why [or therefore or so], in 2013, I launched Lyden Communications LLC, a Strategy and Storytelling consultancy: To teach and coach entrepreneurs on what to say (strategy) and how to say it (storytelling).

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INFO

Source: Sean M. Lyden is CEO of Lyden Communications LLC

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StoryHack #1: And-But-Therefore | Recap

Story Structure: How to Apply It

Recap

StoryHack

#1

• Simplifies Structure
• Creates Clarity
• Provides Prompts

• Shows Turn
• Draws Attention
• Resolves Turn

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StoryHack #1 | Check-in

Once Upon A Time CEO Example

Matt Abrahams Stanford GSB

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Dan Pink Business Writer

Kurt Vonnegut

Michael Bay Film Director

INFO

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1-Minute Zen Break

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Your 3 StoryHacks

Story Structure: How to Apply It

StoryHack

#2

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StoryHack #1: And-But-Therefore (A-B-T)

StoryHack #2: What? So What? Now What?

StoryHack #3: Once Upon A Time

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StoryHack #2: What? So, What? Now, What? | Flow

Story Structure: How to Apply It

StoryHack Flow

StoryHack

#2

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• Benefit
• Explanation
• Example

• Exercise

• What Do You Do?

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StoryHack #2: What? So, What? Now, What? | Benefit

Story Structure: How to Apply It

Benefit

StoryHack #2

StoryHack

#2

What? So, What? Now, What?

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Helps you find the right words, even if you freeze up in public or the teleprompter goes out.

StoryHack #2: What? So, What? Now What? | Explanation

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Story Structure: How to Apply It

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StoryHack #2: What? So, What Now What | Example

Story Structure: How to Apply It

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INFO

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StoryHack #2: What? So, What Now What | Exercise

Story Structure: How to Apply It

Pick One

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INFO

StoryHack #2: What? So, What Now What | What Do You Do?

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Story Structure: How to Apply It

What?

I work in pharmaceutical sales.

So, What?

I love it because I'm able to make a good living, while also making a difference in people's daily lives.

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Now, What?

I'm exploring possibly creating a blog that speaks to living your purpose through your job.

INFO

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StoryHack #2: What? So, What? Now, What? | Recap

Story Structure: How to Apply It

Recap

• Dependable way to organize your thoughts, especially under pressure.
• Versatile uses include: Q&A, fireside chats, media interviews.
• Your personal communications lifeline.

StoryHack

#2

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StoryHack #2 | Check-in

Once Upon A Time CEO Example

Matt Abrahams Stanford GSB

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Dan Pink Business Writer

Michael Bay Film Director

Kurt Vonnegut

INFO

.52

1-Minute Zen Break

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Your 3 StoryHacks

Story Structure: How to Apply It

StoryHack

#3

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StoryHack #1: And-But-Therefore (A-B-T)

StoryHack #2: What? So What? Now What?

StoryHack #3: Once Upon A Time

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StoryHack #2: Once Upon A Time | Flow

Story Structure: How to Apply It

StoryHack Flow

StoryHack

#3

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• Benefit
• Explanation
• Example

• Exercise

• What Do You Do?

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StoryHack #3: Once Upon A Time | Benefit

Story Structure: How to Apply It

Benefit

StoryHack #3

Once Upon A Time

StoryHack

#3

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Helps you nail your next high-stakes pitch, presentation, or speech, even if you're crunched for time and feel overwhelmed.

StoryHack #3: Once Upon A Time | Explanation

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Story Structure: How to Apply It

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INFO

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StoryHack #3: Once Upon A Time | Example

Story Structure: How to Apply It

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INFO

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StoryHack #3: Once Upon A Time | Example

Story Structure: How to Apply It

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INFO

SOURCE: https://www.dorisandbertie.com/

StoryHack #3: Once Upon A Time | Example

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Story Structure: How to Apply It

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INFO

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StoryHack #3: Once Upon A Time | What Do You Do?

Story Structure: How to Apply It

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INFO

IFO

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StoryHack #3: Once Upon A Time | Recap

Story Structure: How to Apply It

Recap

• Once Upon A Time
• And Everyday
• Until One Day

• Because of That
• Because of That
• Until Finally

StoryHack

#3

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StoryHack #3 | Check-in

Once Upon A Time CEO Example

Matt Abrahams Stanford GSB

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Dan Pink Business Writer

Kurt Vonnegut

Michael Bay Film Director

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Workshop | Review

Once Upon A Time CEO Example

Matt Abrahams Stanford GSB

communicate4impact 2022

Dan Pink Business Writer

Kurt Vonnegut

Michael Bay Film Director

.64

What Do You Do?

And-But-Therefore

What? So, What? Now, What?

Once Upon A Time

ONCE UPON A TIME Current State AND EVERYDAY Recurring Problem UNTIL ONE DAY Your Solution BECAUSE OF THAT Benefit #1 or Pay-Off BECAUSE OF THAT Benefit #2 or Pay-Off UNTIL FINALLY Resolution

AND Setting Set-Up Current State BUT Problem THEREFORE Resolution

WHAT Opening Statement SO, WHAT Why does it matter? Why should we care? NOW, WHAT? What's next? Next steps?

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Takeaways | You Now Have...

1. A clear understanding of the importance of storytelling.

2. Aha! moments that will reinforce that understanding.

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3. Hands-on, practical storytelling applications that will help you right away.

4. A ready-to-use, in-hand elevator pitch that answers the question: What do you do?

INFO

High-Impact Storytelling for Effective Communication

Congratulations!

Not to be reproduced or distributed. All curated and original content is for course participants only and is intended solely for educational purposes.

communicate4impact 2023

High-Impact Storytelling for Effective Communication

Thank You!

Not to be reproduced or distributed. All curated and original content is for course participants only and is intended solely for educational purposes.

communicate4impact 2023

INFO