LEVEL B1 UNIT 5

Northlatam English Program

LEVEL B1

Unit 5

Selling and advertising

Lesson A

Vocabulary and grammar

Lesson objectives

Vocabulary: Buying and selling.

Grammar: Comparatives and Superlatives.

1. Can a product be successful without advertising? 2. What are the qualities of a good advertising? 3. Describe an advertising you really liked. Explain why?

Opening discussion

Vocabulary: Buying and Selling

Drag and drop the concepts in the correct picture.

friendly

trustworthy

customer

presentable

persuasive

chatty

Vocabulary practice

Match the customers' comments on the left with the appropriate response on the right.

Match the customers collocations on the left to the correct definitions on the right.

Grammar

Comparatives and Superlatives

Grammar

Comparatives and Superlatives

Complete the sentences about three brothers, Alex, Eric and Jack.

Grammar practice

Correct the mistakes in the sentences.

Lesson B

lISTENING AND READING

Lesson objectives

Listen to people talk about advertisements.

Reading: A successful company or brand.

Discussion

Discuss which three of these characteristics are the most important for a good salesperson, and which are the least important. Can you add any other?

Listening

Listen to people talking about ads. What things do the companies use in their ads in each talk?

Reading

Read the following article.

Reading

Answer the questions according to the information in the reading.

Lesson C

WRITING

Lesson objectives

Discuss the importance of correct grammar and spelling in emails.

Write a response email using negotiating language.

Opening discussion

1. How correct should emails be? Is it ok to make grammar and spelling mistakes?
2. What is email ettiquete? What are your standards? Think about emotions, subject lines, capital letters, openings and closing.

Skim reading

Read the six extracts from emails below and answer the questions.

4. Which email is accepting terms?5. Which email is refusing terms?6. Which email is placing an order?

1. Which email is asking for more information?
2. Which email is making a quotation?
3. Which email is asking for better terms?

Negotiating language

Match the beginning with the correct ending.

Writing

Write a response email for a customer about an order to acquire dictionaries. Use the information below to help you.

Lesson D

practical case

Lesson objectives

Discuss trends related to different subjects.

Prepare a presentation to launch a new car for a market segment.

Discussion

Discuss what is trendy at the moment using the following ideas.

Tech

Cars

Music

Fashion

Market Segmentation

Marketers need market segmentation to identify the needs and wants of consumers. There are so many ways of doing this; age, social class, location, family size, family lifecycle, and so on. Match a name of a consumer group with a description.

• C. bachelor
• D. empty-nesters

• A. full nesters
• B. DINKS (Double income, no kids)

Market Segmentation

Look at the extracts from a holiday brochure. Decide which holiday fits each consumer group.

Presentation

You are going to prepare a presentation to launch a new car for one of the market groups. Present your ideas to the class.

• Choose one of the market groups.
• Add a list of features which you think are useful or necessary for your market group and add some of these to your product.

Thank you!