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6 Practical cases

Mauricio Bladinieres

Created on July 6, 2023

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Topic 6

Practical cases

Farfetch, Privalia & Fashion Week

Topic 6

Practical cases

6. Farfetch, Privalia & Fashion Week

Objectives and what we will learn:

  • Know some relevant cases of successful and notorious fashion.
  • Distinguish how the business work and de differences between them.
  • Implement all the knolwledge in the final project.

“The joy of dressing is an art.”

John Galliano Fashion Designer

There are so much good examples of Fashion E-commerce that are relevant and trendy, you can go shopping in a digital way on digital shops of your favorite brands on their official websites, you can also buy with a 3rd party like Amazon or Ali Express where you have lots of brands, independent designers, as well as providers, also you can have a platform where lots of brands coexist in the same website, and many more.

Check the Farfetch website and understand how they play with spaces, images, menus, colors, categories, promotions, information, models, and textures photos. See everything and deconstruct how it works as a customer! https://www.farfetch.com/mx

Farfetch explained and key ideas!

What is Privalia? let's check a summary!

What is Fashion Week?

Bibliography

1. Harris, C. (2017) The Fundamentals of Digital Fashion Marketing 2.Farfetch Official Website https://www.farfetch.com/mx 3. Farfetch CEO on IPO and luxury online marketplace https://www.youtube.com/watch?v=SbDANEhRQUY 4. Privalia se apodera del e-commerce https://www.youtube.com/watch?v=OqdKpxv9pfw 5. ¿Qué es Fashion Week? https://www.youtube.com/watch?v=kFDHEtAXpqU