Northlatam English Program
LEVEL B2
Unit 3
Products and packaging
Lesson A
Vocabulary and grammar
Lesson objectives
Vocabulary: Specifications and features of packaging.
Grammar: Relative clauses
Think about examples of products which are packaged well, or badly, and say why. Think about protection, transport, storage, security, etc. (Example AMAZON)
Opening discussion
Vocabulary: Specifications and features
Drag and drop the concepts in the correct picture.
Waterproof
Energy saving
Shockproof
Eye catching
Packaging
Attention grabbing
Vocabulary practice
Put these stages of product development into the most likely chronological order.
Vocabulary practice
Match the nouns in the box with the compound adjectives they most often collocate with.
Use the vocabulary and expressions to describe features of an electronic device of your choice.
Grammar
Relative clauses
Grammar practice
Grammar practice
Lesson B
lISTENING AND READING
Lesson objectives
Listen to someone posting a package in the U.S.
Reading: Wrap Rage
1. What do you think about today's packaging services? 2. How can companies protect products in transit? 3. What do you think of using drones in packaging?
Opening discussion
Listening
Listen to somone posting a package and answer the following questions.
1. Where is she sending her package to? __________________ 2. How is she going to send her package? _________________ 3. Why is the express mail more expensive than the standard mail? _________ 4. What's the limit for Express Mail Service? ______________ 5. What can the woman do to be able to send it by Express Mail? ___________
Reading
Reading
Read the article and answer the questions.
Paraphrasing
Reformulate these phrases from the article in your own words.
You have invented a new children's toy -MP. Bunny, an electronic rabbit which dances, talks and plays children's favorite songs. Discuss how will you package it. Think about the questions below.
Lesson C
WRITING
Lesson objectives
Describing a product with major focus on it's features and benefits
Write a Product Description
Discussion
Read the items in the box and identify the four(4) features of this car and the four (4) corresponding benefits to consumers. Then discuss the questions below
- What do you look for in a car - features or benefits? Why?
- When you buy a computer, a mobile phone, or software, are you more interested in its features or benefits? What about other products?
Model writing
Read the product description and list the main benefits of using OpenOffice.
Model writing
R&D departments often focus on describing features, while marketing departments prefer to describe benefits to consumers. Read the features described by R&D and underline their corresponding benefits in the text.
Writing
Write a product description of your choice. Focus on benefits to consumers, adding any details you feel appropiate.
Lesson D
practical case
Lesson objectives
Discuss about fast food businesses.
Prepare a presentation to a company's management.
How many fast food businesses do you know? How does each of them try to differentiate itself from it's competitors? How effective are their marketing campaigns?
Opening discussion
Discussion
Read the documents and answer the questions.
Brain storming and Presentation
Read the comments from the customers and offer recommendations.
Presentation
Read the brief below from Big Jack's pizza. Prepare a presentation to the company's management considering the brief.
Thank you!
LEVEL B2 UNIT 3
CAPGEMINI TEACHERS
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Transcript
Northlatam English Program
LEVEL B2
Unit 3
Products and packaging
Lesson A
Vocabulary and grammar
Lesson objectives
Vocabulary: Specifications and features of packaging.
Grammar: Relative clauses
Think about examples of products which are packaged well, or badly, and say why. Think about protection, transport, storage, security, etc. (Example AMAZON)
Opening discussion
Vocabulary: Specifications and features
Drag and drop the concepts in the correct picture.
Waterproof
Energy saving
Shockproof
Eye catching
Packaging
Attention grabbing
Vocabulary practice
Put these stages of product development into the most likely chronological order.
Vocabulary practice
Match the nouns in the box with the compound adjectives they most often collocate with.
Use the vocabulary and expressions to describe features of an electronic device of your choice.
Grammar
Relative clauses
Grammar practice
Grammar practice
Lesson B
lISTENING AND READING
Lesson objectives
Listen to someone posting a package in the U.S.
Reading: Wrap Rage
1. What do you think about today's packaging services? 2. How can companies protect products in transit? 3. What do you think of using drones in packaging?
Opening discussion
Listening
Listen to somone posting a package and answer the following questions.
1. Where is she sending her package to? __________________ 2. How is she going to send her package? _________________ 3. Why is the express mail more expensive than the standard mail? _________ 4. What's the limit for Express Mail Service? ______________ 5. What can the woman do to be able to send it by Express Mail? ___________
Reading
Reading
Read the article and answer the questions.
Paraphrasing
Reformulate these phrases from the article in your own words.
You have invented a new children's toy -MP. Bunny, an electronic rabbit which dances, talks and plays children's favorite songs. Discuss how will you package it. Think about the questions below.
Lesson C
WRITING
Lesson objectives
Describing a product with major focus on it's features and benefits
Write a Product Description
Discussion
Read the items in the box and identify the four(4) features of this car and the four (4) corresponding benefits to consumers. Then discuss the questions below
Model writing
Read the product description and list the main benefits of using OpenOffice.
Model writing
R&D departments often focus on describing features, while marketing departments prefer to describe benefits to consumers. Read the features described by R&D and underline their corresponding benefits in the text.
Writing
Write a product description of your choice. Focus on benefits to consumers, adding any details you feel appropiate.
Lesson D
practical case
Lesson objectives
Discuss about fast food businesses.
Prepare a presentation to a company's management.
How many fast food businesses do you know? How does each of them try to differentiate itself from it's competitors? How effective are their marketing campaigns?
Opening discussion
Discussion
Read the documents and answer the questions.
Brain storming and Presentation
Read the comments from the customers and offer recommendations.
Presentation
Read the brief below from Big Jack's pizza. Prepare a presentation to the company's management considering the brief.
Thank you!