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Armand de Brignac BOTTLE TOUR

MH USA Brand Educati

Created on June 28, 2023

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Transcript

BUILD CREDIBILITY Crafted with Generational Knowledge forGenerations to Come

SHARE WHAT’S UNIQUE The Ultimate Value Driver

CRAFT AN EXPERIENCE A Reflection of Your Own Success

THE NAME

Pronunciation Ar-mond dah brin-yak

Maison Cattier created a small new champagne release, named Armand de Brignac, with a taste profile and offering designed to capture the opportunity of the future. Armand de Brignac Brut Gold was personally selected to feature in the release of JAY-Z’s “Show Me What You Got” music video. Heralding a new beginning for Armand de Brignac. The brand now has two recognized names, Armand de Brignac and “Ace of Spades,” referring to the bottle’s labels.

Nomenclature Listing the champagne on a menu?This is the order of preference:

  • Armand de Brignac ‘Ace of Spades’ Brut Gold
  • Armand de Brignac Champagne Brut Gold
  • Armand de Brignac Brut Gold

Full Nomenclature available here on MH Academy.(Front page under 'TOOLBOX' or click here)

THE EXPERIENCE

The first release from Armand de Brignac, the Brut Gold remains the most iconic cuvée in the range. Rich with the old-world traditions of champagne blending, it is a trio of vintages from some of the most lauded terroirs in the region, resulting in a prestige cuvée that expresses vibrant fresh fruit character, and layers of complexity and is enjoyable from the first sip.

Tasting Notes

Peach, apricot, and red berry aromas are followed by crystalized citrus, orange blossom and hints of brioche. The palate is rich with cherries, exotic fruits and a touch of lemon, vanilla, and honey. The mouth feel is soft and creamy, with a hint of toastiness, from the unique Armand de Brignac dosage which is aged for one year in French oak barrels.

Food Pairings

Brut Gold Ideal as an aperitif or pairs perfectly with seared scallops, roasted quail and freshwater fish. Brut Rose Ideal as an aperitif or pairs well with truffled veal, duck confit and wild salmon.

THE REFLECTIVE COATING

The reflective coating is both symbolic and functional. The outside metal coating on the bottles protects the liquid from the damaging impacts of lightstrike. However, it also is what makes the bottle so special. We believe that those who toil for their dream earn the right to the ultimate celebration. So, it is only fitting that the gold bottle looks like a trophy to celebrate the person consuming it.

LARGE FORMATS

TIP: When you see the 750ml size on the pewter label, don't forget: there are larger sizes!

Armand de Brignac is the global leader in large formats and the only prestige cuvée with formats above 6L for both Brut and Rosé; as well as the only champagne featuring the extremely rare 30L “Midas”. Large formats embody the brand DNA by bringing the ultimate celebration of success. Their very high visibility delivers enhanced presence in accounts, social media, the press, etc.

SHARE WHAT’S UNIQUE

The Ultimate Value Driver

Along with the instantly recognizable reflective gold bottle, Armand de Brignac Brut Gold is the most premium positioned champagne and the only prestige cuvée with formats above 6 liters including the rare and innovative 30 liter “Midas” bottle.

BUILD CREDIBILITY

Crafted with Generational Knowledge for Generations to Come

The building blocks of Armand de Brignac date back to the 17th century. In 2014, Shawn “Jay Z” Carter transformed this champagne house into a symbol of the new and changing luxury world.

CHAMPAGNE

You know the story: Champagne can only be made in the Champagne region in France. No where else! The region is one of the most unique regions for winemaking in the word - it's often quite difficult to make wine there due to the weather. On top of it, there are many rules and regulations involved with the production of the wine!

Need the basics on Champagne? We have it on MH Academy!

CRAFT AN EXPERIENCE

A Reflection of Your Own Success

Celebrating with friends at a nightclub or in fine dining, Armand de Brignac is the showstopper to reflect you and your achievements.

THE LOGO

The “Ace of Spades” logo has come to serve as a universal symbol of success – inclusive of all success stories and reflective of one’s own achievements, no matter what they might be. The logo has become globally influential and instantly recognizable as something that celebrates a new generation of global change-makers.

THE PEWTER LABEL

Metal & Pewter. Hand finished.No Two Bottles Are The Same.

Each bottle of Armand de Brignac is metallized and finished with the hand-application of French pewter labels before final polishing. All bottles come with the most elaborate protective packaging to avoid scratches and ensure an impeccable experience. It takes a full hour to polish and hand-label just 20 bottles (vs. several thousand with automated paper labeling).