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BLOCKS UNIVERSITY THESIS
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Created on June 25, 2023
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Transcript
Bachelor Thesis Defens
WINE MARKETING AND CONSUMER BEHAVIOURS INFLUENCES
MIMBIE IBOUANGA QUINNY
05/07/2023
01.COMPANY PRESENTATION
02.Problematic context
03.THERORICAL FRAMEWORK
04.Methodology
TABLE OF CONTENTS
7.BIBLIOGRAPHY
05.Results obtained and summary
06.CONCLUSIONS
01. COMPAGNY PRESENTATION
Champagne EPC is a brand : 100% traceable Qualitative Collaborative Eco-responsable brand Experiantial
Champagne EPC is a young champagne house 4 years of existence Present in over 30 countries 20 employees 3 areas actions (CHR,Resellers, BTB)
02. PROBLEMATIC CONTEXT
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03. METHODOLOGY
What methodology?
why ?
- to give priority to direct contact
- direct people participation
- listening and exchange
- have access to information that would not have been available for a quantitative study
- semi-directives so that the person can express him/herself freely on specific issues
- for easy understanding
Qualitative study
Sample of 10 minimum people to interview
Interview Guide with semi directives questions
individual or videoconference interviews
04
HYPOTHESIS
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04. HYPOTHESIS
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HYPOTHESIS 1
HYPOTHESIS 1
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HYPOTHESIS 3
HYPOTHESIS 4
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididun.