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TIMELINE DIAGRAM V

Andy Chiang

Created on June 23, 2023

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Transcript

Pharmaceuitcal Theraputic Product Life Cycle

PRE LAUNCH

LOE

2010

199

Lorem ipsum dolor sit amet consectetuer

Segmentify

Allow local marketers to segment HCPs based on potential and channel affinity. Established analytics features and capabilities: 1. VAW: Configurable brand based segemenation model

Define eligible patients, HCP segments, and product positioning. The purpose of the analysis is to identify early adopter of a new therapeutic and likely promoter of new treatment and care. The analysis will result in the creating of an early adopter target list to be used to pre-launch communication and messages. ​​

  • Identify epidemiology based eligible patient population.
  • Define HCP segments by conducting PMR
  • Optimize product position and message ​
Established analytics features and capabilities: 1. VAW: Configurable brand based segemenation model