BASIC SHAPES PRESENTATION

Market Segments

PRESENTATION

By Javier Duarte, Daniel Flores, Javier Barillas

What is it?

Groups of Costumers within a large market who share common characteristics are known as market segments .

Market Segments real examples

Food and Beverage

Why is it important?

Market segmentation can help you to define and better understand your target audiences and ideal customers. If you're a marketer, this allows you to identify the right market for your products and then target your marketing more effectively. Is important because most products and services appeal to an only small part of the population

Analize the problems

Its dificult to now what segment will be the most successful and to know what segment you will put more focus on. You made probably not know what segment people like the most

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