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PESTEL elements

DTP

Created on June 9, 2023

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Transcript

  • Economic growth
  • Exchange rates
  • Interests rates
  • Inflation rates
  • Disposable income
  • Unemployment rates
  • Population growth rate
  • Age distribution
  • Career attitudes
  • Safety emphasis
  • Health consciousness
  • Lifestyle attitudes
  • Cultural barriers
  • Government policy
  • Political stability
  • Corruption
  • Foreign trade policy
  • Tax policy
  • Labour law
  • Trade restrictions

POLITICAL

ECONOMIC
SOCIAL
  • Discrimination laws
  • Antitrust laws
  • Employment laws
  • Consumer protection laws
  • Copyright and patent laws
  • Health and safety laws
  • Weather
  • Climate
  • Environmental policies
  • Climate change
  • Pressures from NGO's
  • Technology incentives
  • Level of innovation
  • Automation
  • R&D activity
  • Technological change
  • Technological awareness
LEGAL
TECHNOLOGICAL
ENVIRONMENTAL