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La Roche Posay
Dev Bhatnagar
Created on June 7, 2023
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Transcript
LA ROCHE-POSAY
Introducing the new Baby Range A Better Life for Sensitive Skin
start
By: Dev Bhatnagar
La Roche- Posay
Recommended by over 90,000 dermatologists worldwide. When you ask Dermatologists about some of the best skin-care products in the market, there’s one name you will hear over and over again. Regardless of age, size, or skin problems, at La Roche Posay we aim to develop a product for you so that beauty will always be accessible. All of La Roche-Posay’s products are rigorously tested so that they are safe, hypoallergenic and effective on allergic, atopic or reactive skin. All products utilise minimal ingredient, yet effective formulas. Using French Thermal water as signified by the Logo. The efficacy and safety have been tested repeatedly and proven effective in 600 clinical studies on 90,000 patients.
Market emergence
Baby Skincare products have taken an unprecedented rise in demand. As more people become aware of their own health parents have become more aware of the sensitivity of their children’s skin. Millennial parents are becoming more aware of certain chemicals adverse effects on their children’s delicate skin. Understanding that there are higher levels or nurturing required making them more willing to spend on better products as well. -Baby Skin care CAGR 6.6% vs. Adult skin care CAGR 2.4% (2023-2027) - Post COVID-19 consumers are more of hygiene and health
The Baby Range
Why Us?
- We can help boost Boots image of reliability and containing the essentials - Fastest growing skincare brand in 2022 - Heavy lab testing and dermatologist recommended
Competitor Matrix
(with products boots sells right now)
High Customer Rating/uSage
CLinically tested/ Chemical Bases
Natural Ingredients
Low Customer Rating/Usage
- P1 - 90,000
- P2 - 20,000
- P3 - 80,000
- P4 - 40,000
Launch Plan
Rollout into boots
Phase 2
Phase 1
Phase 3
Phase 4
January
Mid October
September
July
03
02
04
05
01
06
Initial promotional campaign to sell stock
Christmas promotion gift packages
Initial rollout promotion of sunscreen
LinkSave or BOSHP incentive can be used, end of season based off of initial run-rate
- More store window-mid gondola promotions 6 weeks before boxing day
- usage of free standing display unit- Store window in flagship stores
Retail position 12-20£