80% of the success comes from strategy, 20% from execution
What is the strategy ?
The strategy is a story that describes :
- What product we want to promote
- Why it is a good idea
- Describe the potential
- What is our position (SWOT)
- Action plan and cost evaluation
- What result we are going to get and when
- What are the risks and the counter measures
This strategy must be clear for the PL as a whole. It also must be broken down per products within a PL.
Product line strategy
The strategy must be re-evaluated year after year in July or as seen necessary based on the PL dynamics.
Define action plan and associated cost
Analyze Risks and opportunities
What product we want to promote ?
Describe the potential
SWOT and competition analysis
Why is it a good idea?
Build the full business plan
PL strategy
AVOCarbon work team
Created on June 5, 2023
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Transcript
80% of the success comes from strategy, 20% from execution
What is the strategy ?
The strategy is a story that describes :
This strategy must be clear for the PL as a whole. It also must be broken down per products within a PL.
Product line strategy
The strategy must be re-evaluated year after year in July or as seen necessary based on the PL dynamics.
Define action plan and associated cost
Analyze Risks and opportunities
What product we want to promote ?
Describe the potential
SWOT and competition analysis
Why is it a good idea?
Build the full business plan