PL strategy

80% of the success comes from strategy, 20% from execution

What is the strategy ?

The strategy is a story that describes :

• What product we want to promote
• Why it is a good idea
• Describe the potential
• What is our position (SWOT)
• Action plan and cost evaluation
• What result we are going to get and when
• What are the risks and the counter measures

This strategy must be clear for the PL as a whole. It also must be broken down per products within a PL.

Product line strategy

The strategy must be re-evaluated year after year in July or as seen necessary based on the PL dynamics.

Define action plan and associated cost

Analyze Risks and opportunities

What product we want to promote ?

Describe the potential

SWOT and competition analysis

Why is it a good idea?

Build the full business plan