TELEVISION PRESENTATION

Presentation

Netflix's e-reputation

start

Television presentation

index

Introduction

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Conclusion

The team

Anne-Cécile

Laura

Social media manager at L&B agency

Social media manager at L&B agency

Introduction

Presentation of the topic, key informations & definitions

Definitions

social media manager

E-Reputation

• Online reputation is the consensus public opinion of an individual or organization based on their online presence and dependent on both their behavior and the subjective thoughts of observers or customers.

• Data analyzing
• Strategy developing
• Online image management

Key informations about netflix

Available in 190 countries

Created in 1997 by Reed Hasting et Marc Randolph

223 subscibers in 2022

Netflix is a subscription-based streaming service since 2007

31.6 billions dollars of revenue in 2022

Initially a rental DVD service

Question 1 : Do you know Netflix ?

Out of 24 respondents, 24 knew netflix.

100%

+ info

Question 2 : How do you know Netflix ?

On 24 respondants 10 heard about Netflix by they loved ones, 10 by social medias such as Instagram or twitter and 4 heard about the compagny by medias such as TV channels. +highly digitalized communication +high notoriety

16,7%

41,7%

41,7%

Question 3 : Are you one of their users ?

On 24 respondants 10 heard about Netflix by they loved ones, 10 by social medias such as Instagram or twitter and 4 heard about the compagny by medias such as TV channels. +highly digitalized communication +high notoriety

16,7%

95,5%

4,2%

Question 4 : Why did you decided to subscribe to netflix ?

On 24 respondants, 16 of them subsbribed to Netflix for the depth of its catalog and 8 of them for the emblematic compagny's awareness. +high notoriety

34,4%

66,6 %

Question 6 : How often do you consume their services?

Netflix tends to be consumed at regular frequency. On 24 respondant, 11 consume Netfix very ofteny, 9 consume the Netflix's services ofently and 4 consume Netflix occasionaly.

16,7%

45,8%

37,5%

Question 7 : Have you ever heard about Netflix's polemics?

On 24 respondant 16 of them have ever heard about Netflix's polemics and the other 8 haven't. - The polemics are awareness

16,7%

66,7%

33,3%

Question 8 : Do you think that their communication is effective?

On 19 respondants 17 think that Netflix's communication is effective, 2 of them think thatthe Netflix's communication isn't effective. 5 person didn't answer, which means that they don't have opinion about the Netflix communication.

16,7%

85%

2%

Question 9 : On which social medias is Netflix the most present?

On 19 respondants, 8 thinks that Netflix is more present on Twitter, 8 thinks that Netflix is more present on instagram, and the 3 other answered tiktok.

16,7%

15,8%

42,1%

42,1%

Question 10 : Which grade would you give to Netflix ?

On 19 respondants, 2 gaved a grde under 3, 7 gaved the grade of 3 to netflix, and 10 person gaved a grade above 3.

16,7%

36,8%

26,3%

26,3%

5,3%

5,3%

Conclusion

THANKS!

Section

Sourcing

•https://emic-paris.com/la-strategie-social-media-de-netflix/ •https://fr.statista.com/themes/3090/netflix/ •https://vpncreative.net/fr/50-statistiques-sur-netflix/ •https://hitek.fr/actualite/netflix-serie-cleopatre-reponse-gouvernement-egypte-polemique_41869 •https://cartorezo.wordpress.com/2014/10/28/netflix-sur-twitter-des-communautes-actives-et- peu-partisanes/ •https://www.tangram-•lab.fr/2022/05/06/plateformes-de-svod-et-reseaux-sociaux-netflix-porte- la-couronne/ •https://www.spitak.fr/netflix-decryptage-dune-strategie-social-media-a-succes/