M5 (iOS) Data Protection

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How To: Data-Protection on your Smartphone

Module 5

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What is Data and why is it important?

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What is Data?

Your Phone knows a lot about you. Every time you use it, it collects information.This includes:

• What you tap on
• The Websites you visit
• Your Position
• The type of Phone you use
• Your Settings
• And a lot more

Why is that important?

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Your data has a lot of value!

Even if a Service is free, a company can earn money by collecting information about you.

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When a Company wants to sell their Products, they can put Ads on the Internet. Often they will use a Google Service for that, since many people use them. You have probably seen a lot of Ads, for example on YouTube or Google.

Most Websites make Money with Advertisements.

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Tap here

Want to know what Google thinks about you?

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How do they know so much about me? Let´s make an Example

Interesting! If you never use Google Maps, let`s try something else

Interesting! If you haven`t changed any Settings, Google probably knows:

• Where you live
• Where you work
• What food you like
• How much you earn
• Your daily Routine
• What you do in your freetime
• ... and likely a lot more

No

Do you use Google Maps for navigation?

Yes

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Wow, you seem to use your Phone very rarely. That is not a Problem though! If you are still interested, you can continue below.

Very relatable. If you haven`t changed any Settings, Amazon probably knows:

• How much money you earn
• What your Hobbies are
• If you have Children
• If you are married
• Where you live
• What you will buy in the future and when

No

Do you use Amazon for Shopping or just looking at stuff?

Yes

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Wow that is a lot, huh? And also a little concerning if you ask me.

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In general, you can be sure that every Website will collect every piece of Information they can.

If they could, they would even like to know when you pick your Nose.

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On the following Slides we prepared three simple Settings to change on your phone for better protection. There will also be Step-by-Step Instructions after each Video.

Let's have a look at what you can do to protect yourself against that.

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Check your Safari Settings

Task 1:

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1. Open your Settings
2. Search for the Option "Safari" and tap on it
3. Scroll down to the Section "Privacy and Security"
4. Enable the Option "Prevent Cross-Site Tracking"
5. Enable the Option "Privacy preserving Ad Measurement"

Step by Step: Checking your Safari Settings

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Turn off personalised Ads for Apple Advertising

Task 3:

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1. Open your Settings
2. Search for the Menu Point "Privacy & Security" and tap on it
3. Scroll down to the Button "Apple Advertising" and tap on it
4. Deselect the Option "Personalised Ads" on the bottom

Step by Step: Turnig of Personalised Ads

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There are many more things you can do to protect yourself even better. If you have questions or want to know more, please ask the Team.

Congrats! With these settings you have made a great step to pretecting your Data.

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Complete!

How To: Data Protection on your Smartphone

Modul 5

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