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PRESENTATION
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Created on May 30, 2023
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PRESENTATION
Start
Marketing Management
Index
Contacts
Course Objectives
Assessment
Course Structure
Reference Book
CONTACTS
Instructors (REIMS) :
Head of the course
Amy SONG
Elisha MORRE
Grace XU
Dominique LABORDERIE
Instructors (ROUEN) :
Amy SONG
Jenny LI
Huidi LU
Ismail ERZURUMLU
Lana NAN
COURSE OBJECTIVES
Marketing process - The 4 P's :
Acquire Marketing
Concepts
Methods
Fundamentals
product
place
TARGET MARKET
PROMOTION
PRICE
ASSESSMENT
20%
40%
Midterm exam (sessions 1 to 5)
Final exam (session 1 to 10)
Written case study group grade (50%)
+ info
+ info
Oral presentation individual grade (50%)
40%
Continuous assessment (Final case study)
Info critria
ASSESSMENT - criteria
The Form of your visuals
Justify your proposals
Alignment between your analysis, the problem and your recommenadations
Justify your proposals
Presentation
COURSE STRUCTURE
Session
Session
Session
Session
Session
Session
Session
Session
Session
Session
10
Introduction to marketing
SWOT Analysis
Marketing Strategy
Case Study DECIDE
Product Policy
Price Policy
Place Policy
Case Study ANALYSE
FINAL CASE STUDY
Promotion Policy
Final exam
Mid term exam
Asynchronous