DIGITAL MARKETING OR ECOMMERCE
Eduardo Moraes Pires N28
WHAT IS DIGITAL MARKETING
It is a strategy for promoting and publicizing products, services or brands through digital channels. This approach involves using various online tactics and techniques to reach target audiences, increase brand visibility, generate leads, and drive sales. Digital marketing is highly versatile, allowing businesses to connect with their audiences in innovative and efficient ways.
Content MARKETING
Content marketing is a strategy focused on creating and distributing relevant and valuable content to attract, engage and convert the target audience. Examples include blogs, articles, e-books, videos, podcasts and infographics. The goal is to provide useful and interesting information to the public, building authority and trust in the brand.
Influencer marketing
Influencer marketing involves partnering with digital influencers to promote a brand or product. These influencers have a loyal following and can authentically reach a specific audience, increasing brand visibility and credibility.
Online ads
Online ads allow businesses to promote their products or services on a variety of channels, such as search engines (search ads), social media, partner sites, and mobile apps. Examples include Google Ads, Facebook Ads, Instagram Ads and banner ads.
THANKS!
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Eduardo Moraes
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Transcript
DIGITAL MARKETING OR ECOMMERCE
Eduardo Moraes Pires N28
WHAT IS DIGITAL MARKETING
It is a strategy for promoting and publicizing products, services or brands through digital channels. This approach involves using various online tactics and techniques to reach target audiences, increase brand visibility, generate leads, and drive sales. Digital marketing is highly versatile, allowing businesses to connect with their audiences in innovative and efficient ways.
Content MARKETING
Content marketing is a strategy focused on creating and distributing relevant and valuable content to attract, engage and convert the target audience. Examples include blogs, articles, e-books, videos, podcasts and infographics. The goal is to provide useful and interesting information to the public, building authority and trust in the brand.
Influencer marketing
Influencer marketing involves partnering with digital influencers to promote a brand or product. These influencers have a loyal following and can authentically reach a specific audience, increasing brand visibility and credibility.
Online ads
Online ads allow businesses to promote their products or services on a variety of channels, such as search engines (search ads), social media, partner sites, and mobile apps. Examples include Google Ads, Facebook Ads, Instagram Ads and banner ads.
THANKS!