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GEORGIOS NTERVAKOS
Created on May 29, 2023
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B2B DECISION MAKING
THE 40 ELEMENTS OF VALUE
ECB The Elements of Value
GEORGIOS NTERVAKOS
Created on May 29, 2023
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Transcript
Spiritual value
My key competitors' relative strengths
My organisation's relative strengths
Vision
B2B DECISION MAKING
THE 40 ELEMENTS OF VALUE
Hope
Social responsibility
Reputational assurance
Marketability
Network expansion
CAREER
Individual value
Fun & perks
Growth & development
Reduced anxiety
Design & aesthetics
PERSONAL
What my client(s) value
Expertise
Responsiveness
Availability
Reduced effort
Time savings
Ease of doing business value
RELATIONSHIPS
PRODUCTIVITY
ACCESS
Stability
Commitment
Information
Transparency
Decreased hassles
Cultural Fit
Variety
Connection
Configurability
Reach
Organisation
Simplification
Integration
Risk reduction
Flexibility
Component quality
OPERATIONAL
STRATEGIC
Improved top line
Innovation
Cost reduction
Proven quality
Scalability
Functional value
PERFORMANCE
ECONOMIC
Meeting specifications
Ethical standards
Acceptable price
Regulatory compliance
Basics
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