METAVERSE PRESENTATION

METAVERSE

S T A R T

Today, I think we look at the internet, but I think in the future we are going to BE IN the experiences Mark Zuckerberg, October 2021

HISTORY OF METAVERSE

The term Metaverse was created by Neal Stephenson in his 1992 novel titled " Snow Crash". In the book Metaverse was a virtual reality where people could meet, communicate and carry out virtual activities. In the last years technological advances have accelerated the discussion about the concept of Metaverse. Companies like Facebook ( now Meta) with its Oculus Vr helped push this vision. The current concept of Metaverse is based on the idea of a digital environment where people can work, socialize, do purchase and also posses digital goods. The goal is to create more realistic virtual experiences that unite physical and digital world.

Meta in International Relations

Meta can be used also with international relations in two different way:-Virtual diplomacy: Metaverse can be a neutral ground for meetings and negotiations between representatives of different countries. This platform could be use for promote the dialogue and resolve conflicts. -Global access: Metaverse can be used everywhere in the world with only a connection permitting the world to access in a conference without phisically moving.

Meta applied to Marketing

Meta can be used also in Marketing in three different way: -Immersive experience: Metaverse offers the possibility to create immersive experience of marketing where consumers can interact directly with the product or service and try them in a realistic way. -Include the consumer: Companies can use Metaverse for include the consumer organizing for example game or competitions in Meta to promote the logo. -Targeting: with the informations in Metaverse companies can have accurate informations on consumer preferences permitting to offer customized products or services.

In the long period virtual, augmented and immersive reality will become an integral part of everyday life of ordinary people

Work in Metaverse

Imagine connecting with colleagues beyond 2D screen. Welcome to Metaverse.