Environmental awareness and action manual for dummies
Personal dimensions
This dimension emphasizes the power of individual responsibility, lifestyle changes, and conscious decision-making to reduce ecological footprints.
Indivdual inertia
Avoid greenwashing
Deception/FallacySome people believe that their individual actions have little impact on the environ ment, leading to a lack of motivation to take action.
Greenwashing is prevalent in the marketplace, making it crucial to be well-informed
Info
Info
Transforming Consumption Habits
Techno-optimism
Greenwashing Companies may promote technological advancements as a sole solution to environmental problems, diverting attention from the need for systemic changes and individual responsibility.
Consumer behavior significantly influences market dynamics and sustainability practices.
Info
Info
Environmental awareness and action manual for dummies
Citizen dimension
This dimension recognizes the importance of civic engagement, activism, and community involvement in driving systemic transformations.
Climate Denial
Transforming Consumption Habits
FallacySome individuals or groups deny the overwhelming scientific consensus on climate change, which hinders collective action and policy-making.
Consumer choices play a crucial role in shaping sustainable practices and influencing companies.
Info
Info
Building a Sustainable Society
False Equivalence
Slacktivism Equating small personal actions with larger systemic changes, which leads to complacency and reduces the pressure for political action
Collaboration and collective action are essential for creating systemic change
Info
Info
Environmental awareness and action manual for dummies
Professional dimensions
This dimension highlights the potential for companies to lead by example, implement sustainable technologies, and prioritize corporate social responsibility.
Green PR Campaigns
Having a Correct Vision and Understanding of the Crisis
Greenwashing Companies engaging in extensive marketing campaigns to portray an environmentally friendly image without implementing substantial changes in their practices.
Informed professionals can contribute effectively to addressing environmental challenges.
Info
Info
Techno-optimism
Slacktivism to being an agent of change
Greenwashing Companies may promote technological advancements as a sole solution to environmental problems, diverting attention from the need for systemic changes and individual responsibility.
Professionals have the potential to drive significant environmental change through their roles within organizations.
Info
Info
Environmental awareness and action manual for dummies
Consumer dimensions
This dimension recognizes that consumer behavior, such as supporting sustainable products and demanding transparency from companies, can drive market changes and promote sustainable production and consumption patterns.
Misleading Product Labeling
Having a Correct Vision and Understanding of the Crisis
Greenwashing Companies using misleading or ambiguous labels or marketing claims to make their products appear more environmentally friendly than they are
Consumer behavior significantly influences market dynamics and sustainability practices.
Info
Info
Transforming Consumption Habits
Disposable Consumerism
Slacktivism is superficial online activism that requires minimal effort or commitment and often lacks real-world impact.
Slacktivism Prioritizing convenience and short-term satisfaction over long-term sustainability by purchasing disposable and single-use products
Info
Info
evidence 2
Mónica Villarreal Flores
Created on May 22, 2023
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Transcript
Environmental awareness and action manual for dummies
Personal dimensions
This dimension emphasizes the power of individual responsibility, lifestyle changes, and conscious decision-making to reduce ecological footprints.
Indivdual inertia
Avoid greenwashing
Deception/FallacySome people believe that their individual actions have little impact on the environ ment, leading to a lack of motivation to take action.
Greenwashing is prevalent in the marketplace, making it crucial to be well-informed
Info
Info
Transforming Consumption Habits
Techno-optimism
Greenwashing Companies may promote technological advancements as a sole solution to environmental problems, diverting attention from the need for systemic changes and individual responsibility.
Consumer behavior significantly influences market dynamics and sustainability practices.
Info
Info
Environmental awareness and action manual for dummies
Citizen dimension
This dimension recognizes the importance of civic engagement, activism, and community involvement in driving systemic transformations.
Climate Denial
Transforming Consumption Habits
FallacySome individuals or groups deny the overwhelming scientific consensus on climate change, which hinders collective action and policy-making.
Consumer choices play a crucial role in shaping sustainable practices and influencing companies.
Info
Info
Building a Sustainable Society
False Equivalence
Slacktivism Equating small personal actions with larger systemic changes, which leads to complacency and reduces the pressure for political action
Collaboration and collective action are essential for creating systemic change
Info
Info
Environmental awareness and action manual for dummies
Professional dimensions
This dimension highlights the potential for companies to lead by example, implement sustainable technologies, and prioritize corporate social responsibility.
Green PR Campaigns
Having a Correct Vision and Understanding of the Crisis
Greenwashing Companies engaging in extensive marketing campaigns to portray an environmentally friendly image without implementing substantial changes in their practices.
Informed professionals can contribute effectively to addressing environmental challenges.
Info
Info
Techno-optimism
Slacktivism to being an agent of change
Greenwashing Companies may promote technological advancements as a sole solution to environmental problems, diverting attention from the need for systemic changes and individual responsibility.
Professionals have the potential to drive significant environmental change through their roles within organizations.
Info
Info
Environmental awareness and action manual for dummies
Consumer dimensions
This dimension recognizes that consumer behavior, such as supporting sustainable products and demanding transparency from companies, can drive market changes and promote sustainable production and consumption patterns.
Misleading Product Labeling
Having a Correct Vision and Understanding of the Crisis
Greenwashing Companies using misleading or ambiguous labels or marketing claims to make their products appear more environmentally friendly than they are
Consumer behavior significantly influences market dynamics and sustainability practices.
Info
Info
Transforming Consumption Habits
Disposable Consumerism
Slacktivism is superficial online activism that requires minimal effort or commitment and often lacks real-world impact.
Slacktivism Prioritizing convenience and short-term satisfaction over long-term sustainability by purchasing disposable and single-use products
Info
Info